WebGuru Infosystems Pvt. Ltd. | Digital Marketing Strategist

Job Position: Digital Marketing StrategistEmployment Type: Full Time, PermanentLocation: Salt Lake, Sector V, KolkataAbout Company:Webguru Infosystems is ISO 9001:2015-certified global digital solutions provider with more than 100 full-time developers. For the last 19 years, Webguru Infosystems has been a dynamic and innovative tech company, dedicated to delivering cutting-edge solutions in web development.Job description:Digital Marketing Campaign Management: Develop and execute comprehensive digital marketing campaigns across Google Search, Google Display Network, Facebook and More. Monitor and optimize campaigns to ensure maximum ROI, targeting the right audience segments.Strategy Development: Work closely with the team to develop data-driven marketing strategies. Conduct market research and competitor analysis to identify opportunities and trends.Creativity and Communication: Showcase a high level of creativity with experience in identifying target audiences. Devise digital campaigns that engage, inform, and motivate. Demonstrate exceptional written and verbal communication skills.A/B Testing: Plan and implement A/B testing strategies to optimize ad creatives, messaging, and targeting. Analyse A/B test results and adjust campaigns accordingly for continuous improvement. Plan all new landing pages and creatives based on the results from A/B testing.Budget Management: Manage digital advertising budgets effectively, ensuring cost-effectiveness and efficient allocation of resources. Identify cross-channel opportunities for remarketing campaigns. Plan marketing funnels to bring better ROI.Analytics and Reporting: Utilize analytics tools to track, measure, and report on key performance indicators (KPIs). Provide regular reports and insights to stakeholders, highlighting campaign performance and areas for improvement.Requirements:3 to 4 years of experience in Digital Marketing along with Paid ad experience.Proven experience in managing Google Search and Display Ads, as well as Facebook campaigns. Experience with the following Ad Category is a plus.a. Health Care and Hospitalb. Education like English media schoolc. Real Estated. Travele. Pharmaf. Petsg. Hotel and RestaurantPlan and execute App download campaigns.Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.Experience with email marketing campaigns.Experience working with popular keyword tools and experience in Social Media Marketing.Excellent communication and collaboration skills.Salary: As per industry standard.Please submit your CV, a cover letter detailing your qualifications and relevant experience, to jobs@webguru-india.com For inquiries or additional information, please contact 9874771431. AGG