Bengal Institute of Business Studies | Marketing Executive with Strong Digital Marketing Experience

One of the top MBA Institutes in Kolkata, Bengal Institute of Business Studies (BIBS) has been ranked 2nd best Business School in Kolkata. BIBS offers MBA affiliated to Vidyasagar University.The Candidate must be from West Bengal Region.Roles and Responsibilities:Track and maintain lead generation activitiesPlanning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.Maintaining our social media presence across all digitalMeasuring and reporting on the performance of all digital marketing campaignsDevelop and manage digital marketing campaignsOversee a social media strategyManage and maintain the organization's website(s)Track and analyze website traffic flow and provide regular internal reportsAttain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversionContinually work on the Search Engine Optimization of the website(s)Fix any errors or bugs in online contentEdit and post videos, podcasts and audio content to online sitesArrange webinars and webcastsCreate online banner adverts and oversee pay-per-click (PPC) ad managementIdentify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketingQualifications: 2+ Years of marketing experienceContent creation skillsExcellent communication and organizational skillsShould also have experience in Offline/Outdoor marketing AGG