Digital Marketing Executive

We are supporting a London based University to recruit a Digital Marketing Executive. The post holder will support the success of the Universities digital marketing and communications by planning, executing, and analysing recruitment campaigns, as well as managing media-buying and optimising the University's presence on external platforms. Key responsibilities:

• Collaborate with Student Recruitment teams and a media agency to design and deliver advertising campaigns during key recruitment periods
• Set up and track campaign landing pages for accurate performance insights
• Monitor campaign progress
• Run low value PPC and Social Media campaigns
• Work with media buying agency and student recruitment teams to arrange the buying of the most effective profile site packages
• Provide administrative support for the e-commerce platform
• Manage content on external platforms, ensuring alignment with the universities visual identity and writing style
• Monitor and evaluate the effectiveness of marketing activity and develop reports and presentations to inform internal stakeholders
• Use tools like Google Analytics and Tag Manager to evaluate digital marketing efforts

• Proven experience in marketing or communications, with a focus on digital technologies.
• Skilled in planning, executing, and evaluating digital marketing campaigns
• Proficient in monitoring, analysing, and reporting on digital marketing performance
• Strong knowledge of web and social media analytics tools, with excellent analytical and reporting abilities
• Effective interpersonal and customer service skills, capable of building positive relationships with stakeholders and external suppliers across various communication channels

• Annual salary: £33,882 - £35,880
• 6 month contract, full-time hours
• Hybrid working – 3 days per week on site
• Generous annual leave (42 days in total per annum)
• Competitive pension scheme