Digital Marketing Manager

Company DescriptionMiM-Essay is the world's No 1 Study Abroad Consulting service specializing in Business Degrees, such as MBA, Masters in Management, Finance, Engineering Management, and Marketing. We have some of the biggest social media channels in the sector.We are looking for an experienced and results-driven Performance Marketing Manager to join our dynamic team. The ideal candidate will be responsible for driving lead generation across multiple digital marketing channels, optimizing advertising efforts, and achieving excellent Return on Ad Spend (ROAS) across platforms like Facebook, Google, Instagram, and YouTube. You will also manage the growth of organic channels and oversee a team of video editors, designers, and performance marketers. Strong analytical skills, excellent collaboration abilities, and a strategic approach to Conversion Rate Optimization (CRO) are essential for this role.Key Responsibilities:•⁠ ⁠Lead Generation: Drive effective lead generation strategies across all digital channels, ensuring consistent and high-quality leads.•⁠ ⁠Advertising: Manage and optimize paid advertising campaigns across Facebook, Google, Instagram, and YouTube to achieve the best possible performance.•⁠ ⁠ROAS Management: Monitor and improve Return on Ad Spend (ROAS) across all advertising channels, ensuring maximum efficiency and profitability.•⁠ ⁠Organic Growth: Oversee and implement strategies for boosting and growing organic channels, ensuring sustainable long-term growth.•⁠ ⁠Team Management: Lead and manage a cross-functional team consisting of video editors, designers, and performance marketers to achieve campaign goals.•⁠ ⁠Analytics and Tools Proficiency: Utilize data and performance metrics to inform decision-making; proficient in tools such as Amplitude, Google Analytics, Clarity, and Google Sheets.•⁠ ⁠Conversion Rate Optimization (CRO): Identify areas for improvement in the customer journey and website performance, leading CRO efforts to maximize conversions.•⁠ ⁠A/B Testing and KPI Management: Lead A/B testing and set key performance indicators (KPIs) to continually refine marketing strategies and improve outcomes.•⁠ ⁠Skill Development and Mentoring: Foster skill development and mentor team members to enhance their capabilities and productivity.CTC Offered10-13 LPAQualifications:•⁠ ⁠Minimum of 4+ years of experience in performance marketing and team management.•⁠ ⁠Experience handling marketing budgets of at least ₹30 Lakhs.•⁠ ⁠Proven track record of developing and executing successful performance marketing strategies.•⁠ ⁠Strong command of digital marketing best practices with a focus on SEO, SEM, and PPC.•⁠ ⁠Certification in Google Analytics, Google Ads, Facebook Blueprint, or equivalent is highly preferred. PRB