Media & CE Senior Consulting Lead
تفاصيل الوظيفة
dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First. Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail – one of the world’s most competitive markets, with a deluge of multi-dimensional data – dunnhumby today enables businesses all over the world, across industries, to be Customer First. dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble and Metro. dunnhumby is looking for a Media & CE (Customer Engagement) consulting manager to join our Client Sales teams in delivering solutions for our clients across EMEA & APAC region. Utilizing global best practice and in-depth market knowledge, the role will be responsible for supporting clients to build and optimize their retail media business and customer engagement offering in a customer centric manner, as well as assisting on broader strategic projects. Key Accountabilities
- Support Consulting Managers in delivering strategic projects to our clients which help them to solve business problems, create value, maximise growth and improve media business performance for their organisation.
- Play a key role in consulting project delivery, building a trusted advisor relationship with the client, and supporting on project plans to ensure they are delivered effectively within the required timeframes and to budget.
- Support the development of a CRM or Media strategy for the client, identifying their specific objectives and appropriate brand positioning for the client to put a strategy into action with clearly defined processes and implementation plans, both internally and for the client
- Support regional capability & sales teams in creating pitches and proposals for prospective clients
- Think innovatively and creatively to help continually adapt and evolve our consulting offering in line with market appetite, keeping our media consulting packages, frameworks and toolkits up to date and competitive.
- Analyze Retailer sales and customer data and interpret Media Channel benchmarks to scope the potential size of the media opportunity for clients looking to monetise their assets.
- Create insightful recommendations – both operational and strategic for assigned client(s) and produce deliverables of a high standard that answer a client problem enabling them to transform their business operations
- Liaise with the client’s different departments to specify how the defined action plan will be implemented: IT, CRM, marketing, commercial, operations, promotions, analytics etc.
- Keep at the forefront of media and loyalty market trends, proactively sharing across the Consulting team to ensure our knowledge is up to date and we can continue to deliver maximum value for our Retail clients.
- Effective collaboration internally and externally, build and maintain strong working relationships with supporting teams across all functions and the client to ensure the smooth running of every project
- A Master’s degree in Business or Marketing
- Experience of working in similar global/ regional Consulting roles for global organizations
- CRM and/or Rewards program experience
- Media planning experience (including digital media) across marketing, selling and servicing within complex, multi-channel, multi-site retail clients
- Demonstrable experience of working with Retailers, Media Agencies and Brands
- Strong understanding of the broader media landscape and the benefits of each media solution to brands, along with a good grasp of the merics used to target and measure each Channel
- Excellent communication skills (both verbal and written)
- Good working knowledge of the application of enabling technologies for media and broader customer experience
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At dunnhumby, we utilise our diversity of thought as our competitive edge . We are proud of our diversity and committed to making dunnhumby an even more inclusive place to work that we can be proud of. Our diversity and inclusion work is designed to cultivate a culture of belonging, where every dunnhumbian feels safe to bring their whole self to work, where everyone is welcome and we practice what we preach. We have a full D&I strategy to implement this long-term behaviour change; in addition, we have five employee-led network groups to support colleagues in the areas of gender, sexual orientation, multiculturalism, mental health and wellbeing, and family. #J-18808-LjbffrApply safely
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