Marketing Manager

Job title : Marketing Manager

1. Strategic Planning:
   • Develop and implement marketing and sales strategies for products across the agricultural value chain, including raw, processed, and packaged goods.
   • Conduct market research to identify trends, customer needs, and opportunities within agricultural sectors.
2. Market Development:
   • Identify and establish relationships with distributors, wholesalers, retailers, and institutional buyers.
   • Expand market reach through partnerships and trade agreements with key stakeholders in the agricultural sector.
3. Campaign and Promotion:
   • Design targeted marketing campaigns, including digital promotions, exhibitions, and community outreach, to promote farm-to-fork products.
   • Highlight the value-added benefits of agricultural products, such as sustainability, freshness, and quality.
4. Customer Engagement and Retention:
   • Build and maintain relationships with farmers, processors, and end consumers.
   • Address customer inquiries, feedback, and complaints to ensure satisfaction and loyalty.
5. Sales Management :
   • Oversee the sales pipeline, including lead generation, deal negotiation, and closing.
   • Coordinate with logistics and production teams to ensure timely delivery of products.
6. Reporting and Analysis:
   • Monitor sales performance and analyze marketing ROI for agricultural products.
   • Prepare reports on market trends, customer preferences, and campaign outcomes to inform strategic decisions.

• Increase sales and market penetration of products along the agricultural value chain, including fresh produce, processed goods, and by-products.
• Promote brand awareness and build a reputation for quality, sustainability, and reliability.
• Collaborate with production and supply chain teams to align marketing and sales efforts with product availability.
• Foster relationships with key stakeholders, including farmers, cooperatives, distributors, and exporters.

• Revenue Growth : Achieve sales targets for raw, processed, and packaged agricultural products.
• Market Expansion : Develop new markets and distribution channels for agricultural value chain products.
• Customer Satisfaction : Maintain high levels of satisfaction and engagement among stakeholders.
• Brand Positioning : Ensure the company's products are recognized for their quality and value in the agricultural sector.
• Budget Management: Use allocated budgets efficiently for maximum impact across marketing and sales efforts.