Team Lead- Digital Category Optimization

Hi Folks, We are currently hiring for an International Retail Organization. Role: Team Lead- Digital Category Optimization Experience: 6+ Years Location-Bangalore Education-Bachelor’s Degree in engineering, Business, marketing, finance or related field. Job Summary Join our dynamic Digital Category team, where you will leverage data analytics and industry research to enhance customer experiences, a key driver of our digital revenue.We value innovation, data-driven decision-making, and teamwork. You'll be part of a collaborative environment where your contributions directly impact our digital growth. If you're passionate about e-commerce, customer insights, and driving online revenue growth, we invite you to apply and join our team. Together, we'll build a better digital shopping experience for our customers. Roles & Responsibilities: Core Responsibilities: As a Team Lead in the Digital Category Optimization team, your daily activities will include:

• Coach and mentor team of direct reports within scope, deep dives and execution of assigned projects.
• Performance Tracking: Monitor AOP attainment daily, identify gaps, and proactively address potential misses. Track and report gaps in pacing, AOV, and conversion; conduct thorough root cause analysis (RCA) on weekly performance.
• Growth Opportunity Identification : Lead and conduct in-depth data analysis using various tools & techniques, and data visualization tools to derive insights and identify growth opportunities. Communicate findings to stakeholders in a clear and actionable manner. Proactively identify growth opportunities within the category, currently unaddressed by projects, with 100% ownership of all action items
• Customer Data Analysis: Understand online and e-commerce business at a category level by analyzing customer data, including onsite behavior, product preferences, and qualitative feedback. Use advanced analytics methods to draw insights and translate them into actionable business recommendations.
• Category Experience Improvement : Analyze and leverage customer information and competitive benchmarking to identify areas for improving the customer research and shopping experience. Conduct reporting for various projects and perform site audits for search, browse, and left navigation experiences to ensure optimal functionality.
• Category Funnel Optimization: Optimize the customer funnel at the category level to ensure seamless navigation and increased conversions. Identify significant opportunities to enhance the customer experience across different categories and manage the process to optimize taxonomy, purchase path, data content, SEO, and post-transaction results.
• Stakeholder Communication : Drive stakeholder, vendor, and merchant relationships to own and enable category growth.Develop and present communications to partner teams and leadership, conveying the right message effectively to the appropriate audience. Work collaboratively as part of a large global team and partner across functions to support enterprise-level initiatives. Seamless communication with all stakeholders ensuring transparency and clarity on timelines and outputs.
• Market Study & Competitive Intelligence : Conduct market studies to understand best industry practices, enhancing digital customer experiences.
• Proficiency in Analytic tools : Use tools like Adobe Analytics and Medallia to derive business insights; support ad-hoc data analysis requests.
• Project Ownership: Take full ownership of projects, from initial analysis to final implementation, ensuring that all deliverables meet the highest standards of quality and accuracy.
• Innovation: Identify opportunities for innovation and efficiency in processes, driving efficiency.
• Mentoring and Leadership : Mentor team of data analysts, providing guidance, support, and training for their professional development and ensure the success of the team. Foster a collaborative and high-performing team environment. Coach and mentor the team with scope, deep dives, and execution of assigned projects.

• Experience in one or more: Google Analytics, Adobe Analytics, SQL, Power BI
• Proven results in most or all of the following areas: CI, CRM, customer experience, product content optimization, product management, financial analysis.
• Strong numeric and advanced analytics aptitude.
• Understanding of online merchandising, marketing and selling principles
• Strong interpersonal and communication skills
• Flexible and able to perform in an ambiguous, fast paced, changing environment
• Analytics, Statistics background
• High technical aptitude with web-based tools and proficiency in Microsoft Office Tools
• Detail-oriented; ability to manage multiple requests and follow up with others to make sure things get done

• Experience in Omni-Channel merchandising/marketing
• Experience with Adobe products (e.g., Adobe Analytics and Workspace)
• Experience in Customer Insights (CI), Customer Relationship Management (CRM) or Customer Experience (CX), A/B testing
• Experience assisting in strategy development for the business unit
• Experience in working with large teams