Social Media Specialist

Social Media Specialist: Cotton on Global Support Center, Cotton On

Group. Geelong, South West Coast VIC. Digital & Search Marketing

(Marketing & Communications). Full time.

ABOUT US: We‘re a global fashion and lifestyle brand that empowers

people to look, feel and be the best version of themselves. Creating

everyday products to make everyday experiences better. Celebrating

diversity and inclusivity because we believe self-expression is for

everyone. Using our voice and our platform to amplify the things that

matter Listening to our community and respond to what they care about.

We’re restless — it’s what fuels our fire and sparks our big

ideas. We’re optimistic — having an open mind means anything is

possible. We’re better together — join our world and let’s do

good things together.

About the Role: We have a very exciting opportunity in our Cotton On

Asia team as a social media specialist. If you love creating brand

awareness and engaging customers through impactful content on social

channels, we’d love to chat!

Your role will consist of various tasks, which include: Bring to life

the social media content strategy, in line with the brand strategy,

across multiple channels (Instagram, TikTok, Paid Social, and

Facebook), maximising engagement, channel growth, and influencing

purchasing behaviour. Own the social media calendar and strategy with

flexibility and agility. With a curiosity mindset, never stop

learning, testing, measuring, and optimising our social media

activities. Bringing your deep understanding of reporting and social

media metrics, confidently find and present recommendations. Bring

your innovative thinking to content, sharing ideas and references for

content that delivers cut-through and process that enables

social-first content outcomes. Interact and engage with our community

on our social media channels, building the Cotton On community.

Deliver creativity in the development of content ideas, understanding

formats that drive engagement and awareness vs. sales and new customer

acquisition.

Be the trend setter—keeping up with the latest social media trends,

jumping on viral moments, and turning it into on-brand content. Lead

the way by identifying relevant market, platform, and consumer trends

that will keep Cotton On at the forefront of social. Partner with our

Paid Social Media team to set up, adapt, and analyse ad campaigns.

Influence our influencer marketing team to identify and integrate

relevant content creators and content trends into our roster and onto

our social media channels. Collaborate and build relationships with

other departments, including brand communications, marketing, and art

directors, to ensure that our social media content aligns with our

overall business objectives and customer needs. Provide guidance and

support to the social media coordinator.

Skills & Experience: Tertiary qualifications in marketing,

communications, or advertising are preferred. Demonstrated experience

establishing consumer-focused social channels. Solid understanding and

interest in retail are essential. Proven analytical and reporting

skills. Strong knowledge of web and social analytics platform tools is

essential.

OUR CULTURE: To describe COTTON ON in six words is easy: optimistic,

passionate, real, energetic, collaborative, and, most importantly,

ethical.

Our team members are a passionate group of people, committed to making

a real difference in people’s lives through our philanthropic arm,

the Cotton On Foundation. It is our shared belief that we can make a

difference in lives of everyone we touch, from our backyard to the

world.

BENEFITS: We are committed to personal and professional development,

which is supported by an ever-growing and expanding structure. We

believe our people deserve the best space to their best work and to

support this, we provide: 50% team member discount for all of our 7

brands. A world-class office with a state-of-the-art Wellness center

featuring spa therapists, holistic health experts and free fitness

classes (think reformer Pilates classes, personal training sessions,

yoga studio, spin room and run club!)

A brand-new childcare centre onsite—incredible facilities, indoor

and outdoor play areas, subsidised cost—and your kids are right next

door!

The Beckley, our in-house café with chef prepared healthy meals,

coffee and snacks. You can also grab a nutritious take-home meal,

taking the stress out of dinner time.

Flexible working—enabling you to find the right working rhythm to be

at your best.

Competitive salary packaging—ensuring we are constantly benchmarking

to industry.

On-site concierge, let us help you get your life sorted with dry

cleaning, car wash and more.

An Employee Assistance Program for you and your family. Returning from

maternity leave (or primary carer parental leave)? Work part-time and

get paid full-time for 2 months, all part of supporting you during

your transition back to work. Team mingle celebrations, speaker’s

series, surprise and delight moments—the magic happens when we get

together. Do you have a dog? Bring them into the office. We love

them!

At Cotton On, we are focused on building a culture centred in

belonging, and we are committed to creating workplaces where each

individual can show up as their whole self, having an equal

opportunity to succeed with us. We are proud of our diverse global

workforce of 20,000 team members from countless nationalities, and we

strongly welcome and encourage individuals of all backgrounds to apply

with us. We are focused on bringing more voices, experiences and

backgrounds to our workforce as we drive diverse and inclusive

outcomes for our team and our customers.

If you have any individual needs in order to fully participate in the

recruitment process.

We may support you in completing the job application process.