SEO Specialist

Job Information Age Bracket : 25-35 years Position Available : 1 Shift Schedule : Mon-Sat 09:00 AM-06:00 PM Area : Block 9, Clifton Chapal is an emerging yet globally-recognized company providing a reliable platform to deploy cloud infrastructure using high-end and purpose-built data centres. Probably having the fastest cloud platform across the world, the rapidly-growing startups and large enterprises trust Chapal to run their databases and applications with minimum latency in order to become faster, more innovative and agile. With us, the clients get to discover and break the boundaries of scalability, performance and reliability. Our platform is ideal for high-end traffic platforms where availability is critical. In short, we build custom solutions that match the unique needs of our clients. As our client base is rapidly growing and covers every industry, Chapal is becoming one of the leading cloud service providers operating from Pakistan. Role Overview The SEO Specialist will be responsible for managing all SEO activities such as link building and keyword strategy to increase website search engine results rankings ultimately leading to higher traffic. The responsibilities include performing ongoing keyword research not limited to keyword expansion opportunities, implementing content recommendations for organic SEO success, analysing competitors’ strategies, using best SEO practices on newly implemented developments, and recommending modifications to website architecture, linking, and creating content to improve SEO positions of targeted keywords. Job Responsibilities

• Create and execute effective SEO tactics
• Research and track keywords to use that will gain a competitive advantage and build traffic
• Set measurable goals that demonstrate improvement in SEO rankings
• Monitor daily performance metrics to build an informed SEO strategy
• Collaborate with others within the department to manage SEO strategy
• Identify and implement metadata improvements
• Perform ongoing keyword research, discovery, and expansion and optimisation for new relevant keywords to use throughout the company website and for off-page SEO activities
• Research and analyse competitor sites
• Implement structured data markup to help search engines parse and understand the website’s information and email content
• Create and execute link-building strategy
• Work with the developers to ensure best SEO practices are properly followed throughout the website content
• Make SEO-based revisions on the company web pages
• Work with the team to drive content creation and marketing
• Develop optimisation strategies to increase search engine results rankings
• Measure and report the performance of all SEO campaigns and assess against goals (ROI and KPIs)
• Identify trends and insights and optimise work streams based on those insights
• Leverage SEO using marketing automation tools
• Collaborate with team to create landing pages and optimise the user experience
• Analyse technical SEO issues and suggest enhancements

• Bachelor’s Degree in Business Administration/Marketing or equivalent degree in the relevant field
• Minimum of 3+ years experience as an SEO Specialist
• Hands-on experience in successfully developing and implementing SEO campaigns
• Competent user of Ahrefs, SEMRush, Google Search Console, Hubspot, etc.
• Understanding of on-page and off-page optimisation and link building
• Solid knowledge of website analytics tools (Google Analytics)
• Experience with A/B and multivariate experiments
• Strong analytical skills and data-driven reporting skills