Technical Marketing Manager

Location: CorkRole: Permanent

Details:

Global industrial and automotive electronics component company, with operations in Cork for over 30 years.

Responsible for creating marketing collateral that best represents the division, working with MARCOM and the Product lines to help improve presentations, data sheets, the website, videos and other supporting collateral material.

Assist with online calculator tools that are competitive with our key competitors. Help raise awareness of reference design activity, creating marketing campaigns and working on the most applicable social media sites. Promote both standard products and customized solutions.

Focus on customs should include production capabilities as well as engineering, test, simulation and prototyping capabilities. Market the capabilities of different sites and tailor the messages for specific applications and market segments (e.g. EVs, AI, renewable energy, energy storage). Work with distribution partners and catalogue houses to help increase our presence on their sites.

Launch marketing campaigns and work on the most applicable social media sites (e.g. Facebook, YouTube, LinkedIn, Twitter / X), to promote new products or targeted segments.

Experience

Marketing, Digital Marketing, Business degree or related field at least 5 years working in marketing management, preferably in the electronics industry. Other industries can also be considered such as automotive, renewable energy, other technology.

Expertise in SEO, Google AdWords, social media management, and content creation.

Other relevant marketing collateral creation software

Strong analytical, project management, visualisation and reporting skills.

Proven track record to use own initiative and take full responsibility for aspects of a project.