Head of Marketing and Corporate Communication

JOB PURPOSE: The role holder is responsible for creating, developing and implementing the corporate communications and marketing strategies and initiatives for BDB and its products and services in coordination with the bank's departments and stakeholders. Ensuring that the Bank's presence, promotions & projects are meeting brand standards in order to market products and services successfully through the development of the following main pillars:

1. Translate the overall brand strategy into marketing campaigns and in-market execution, resulting in brand awareness/equity and customer acquisition, usage, and loyalty.
2. Corporate advertising, media management, public relations, sponsorships, events, external & internal communication.

KEY RESPONSIBILITIES:

1. Develop and implement the marketing and corporate communication strategy of the bank in coordination with other departments and ensures that the desired message conforms to desired standards of quality in line with BDB's corporate guidelines.
2. Positive customer & staff feedback leading to increase in sales of the Bank's products & services.
3. Growth in the Bank's facilities to targeted business segment.
4. Favorable media and corporate image in the community & an Employer of Choice.
5. Enhance the knowledge and understanding of the bank's positioning among the bank's key audiences and shareholders in order to continuously support the bank's corporate image.
6. Set and oversee the department's budget for effective branding and positioning in accordance with the bank's strategy.
7. Build strong media partnerships and identify public relations opportunities to support the development and placement of editorials and articles in key publications.
8. Conduct BDB advertising and reporting of media and digital marketing campaigns.
9. Supervise and coordinate the production of written and graphical material, press releases, and articles about all aspects of the bank, especially information regarding the bank's products and projects.
10. Facilitate positive publicity for the bank in local and international media through advertising campaigns, informative articles, and other mediums of promotion.
11. Lead the corporate communications and public relations efforts to maintain positive relationships with customers, government officials, shareholders and key communities in which the bank functions.
12. Develop the bank's brand awareness among the employees and collaborate with them to promote the public profile of the Bank.
13. Supervise the maintenance of the bank's website, act as the content manager and liaise with external providers of services to operate the website.
14. Design, execute, and monitor marketing campaigns that result in customer acquisition, usage, and loyalty.
15. Oversee and unify marketing activities across Digital / Social Media, Public Relations, and Advertising.
16. Manage the production of the bank's newsletter and any other publications and maintain consistency in the quality of messages.
17. Respond to all enquiries from the media and other external entities about the bank and its operations.
18. Ensure that fair and accurate information about the Bank is reported by the news media.
19. Participate in proactive and reactive crisis management programs, engage in writing of some news releases and speeches, and work cooperatively with outside public relations counsel.
20. Work closely with the business development & innovation team to design and launch optimization campaigns to sustain growth.
21. Create a roadmap that optimizes all social media platforms campaigns.
22. Plan email and SMS marketing in order to reach new and existing customers with engaging email and SMS campaigns.
23. Monitors, reports and analyses website analytics and digital performance campaigns.
24. Optimizes website SEO in order to improve the quality and quantity of website traffic to the BDB website by developing SEO / SEM campaigns as well as display advertising campaigns.
25. Manages retention and win-back campaigns.
26. Conduct all related media buying activities and developing RFPs (request for proposal) from media suppliers and agencies including the evaluation of the RFP's and negotiates the final rates with media vendors and agencies.
27. Ensures all relevant procedural / legislative requirements are fulfilled while delivering a quality and cost-effective service.
28. Contributes to the identification of opportunities for continuous improvement of systems, processes, and practices while taking into account 'international leading practice', improvement of business processes, cost reduction, and productivity improvement.

JOB CONTEXT: The role holder should be self-driven to manage all the operations of the department and providing necessary updates to the team members and senior management on operating strategies and developments within the industry, the role holder must have expert knowledge of key digital marketing platforms, strong relationship with local and regional media outlets and an awareness of various promotional marketing tools and proficiency in using communications technologies. The jobholder must have:

1. Highly creative with experience in identifying target audiences and devising campaigns that engage, inform and motivate.
2. Self-motivated yet customer-focused.
3. Understands website metrics and best practices.
4. Familiar with financial planning and strategy.

Requirements:

1. Bachelor's degree in Marketing & PR.
2. 6 to 8 Years experience, Minimum of 5 years of relevant experience at a Financial Institution in PR & Marketing.
3. Professional certification in Digital marketing / analytics certifications such as Google Analytics, Facebook BluePrint.
4. Prior experience of executing targeted marketing and advertising campaigns across a range of digital platforms.
5. Proven working experience in digital marketing, particularly within the industry.
6. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
7. Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.).
8. Expert knowledge of key digital marketing platforms.
9. Awareness of various promotional marketing tools and proficiency in using communications technologies.
10. Working knowledge in media partnerships and public relations opportunities.
11. Fluency in English and Arabic.

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