Performance Marketing Manager (m/w/d)

About usStilfaser GmbH is the company behind the brands VON JUNGFELD, our label for men's and women's socks for end customers and retail, and CustoMySocks, our B2B brand for customized socks.As absolute sock experts, we design high-quality socks for our B2B clients and currently distribute our VON JUNGFELD brand products in over 600 stores across Germany and Europe, in addition to our own online shop. Our B2B brand, CustoMySocks, supplies business customers across all industries in the DACH region.To ensure the best quality socks, we collaborate with a network of established and experienced producers in Germany, Portugal, and Turkey, maintaining high social standards and supporting sustainable production.Performance Marketing Manager (m/f/d)As a Performance Marketing Manager, you will be responsible for developing and executing data-driven marketing campaigns that increase brand awareness, traffic, and conversions. You will manage cross-channel strategies, optimise budgets, and implement A/B testing to achieve performance goals while continually scaling marketing efforts.Key Responsibilities:Campaign Strategy DevelopmentDefine and execute high-impact performance marketing campaigns targeting key audiences.Identify key performance indicators (KPIs) and run A/B tests to optimise campaigns.Determine target audiences, refine messaging, and adjust campaigns based on data insights.Prioritise and manage channels such as Google Ads, Paid Social, and others, ensuring efficient budget allocation based on campaign performance.Conduct competitive analysis to stay ahead in the market.Optimization & Budget ManagementRegularly review and adjust budget allocation based on campaign performance and identified trends.Optimise underperforming channels or ads, using data analysis to make informed decisions.Monitor campaign performance through tools like Google Analytics, Facebook Ads Manager, and other analytics platforms.Report on key metrics and campaign performance on a regular basis, ensuring stakeholders are informed of progress and areas of improvement.Scaling & Traffic GrowthDevelop and execute strategies to scale traffic by 30% while maintaining or improving ROI.Monitor key metrics before scaling campaigns and mitigate risks associated with increased traffic.Leverage tools and automation to efficiently manage and scale marketing efforts without compromising performance.Troubleshooting & Performance RecoveryAnalyze drops in traffic or conversions, identifying the root cause and taking immediate corrective actions.Communicate performance issues and recovery plans effectively to stakeholders.Implement solutions to optimise performance gaps, such as adjusting campaigns based on time-of-day analysis.Your profile3+ years of experience in performance marketing, preferably in an eCommerce or retail environment.Strong expertise in managing Google Ads, Facebook/Instagram Ads, and other paid channels.Proven experience in budget management and optimization across multiple platforms.Hands-on experience with analytics tools such as Google Analytics, Data Studio, or similar.Excellent analytical skills and the ability to make data-driven decisions.Strong communication skills for reporting and stakeholder management.Languages: Fluent in English or German.Why us?Office, hybrid, or fully remote work: Ultimate flexibility! Work from anywhere and customize your workspace to your liking.Work-life balance: Enjoy 30 days of vacation each year to relax and recharge.Energy for greatness: Refreshing breaks with free drinks in the office.Employee discount: Exclusive 40% discount on our product range.Inspiring work environment: Motivated team striving to achieve great things together.Creativity and innovation: Bring your ideas to life and develop new concepts.Everything you need from day one: Apple or Windows laptop as part of your setup.If you're a creative mind eager for new ideas and trends, a team player who enjoys achieving great things together, and full of energy that keeps you on the move, then we definitely need to meet!Are you ready to change the world of socks with us?

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