Senior Manager / Head of Customer Value Management

دوام كامل في a Laimoon Verified Company في Saudi Arabia

نُشرت يوم December 9, 2024

تفاصيل الوظيفة

OverviewMBC is looking for a Senior Marketing & Customer Experience professional who would be responsible for conceptualizing and executing marketing, branding and customer engagement strategies and initiatives for its TV Products (MBCNOW & GOBX). Successful candidates would lead the portfolio marketing and communication strategy by delivering B2C and B2B marketing and brand plans with a strong competitive perspective and audience understanding in order to secure ratings, increase conversion to subscribers and maintain high levels of brand awareness.Key responsibilities and accountabilities Marcomms Strategy: Devise and develop the platform marketing, communication strategy and budget (and its quarterly updates/reviews) in accordance to corporate requirements; Develop the marketing and communication plans in support of retail strategies, customer segmentation to ensure high customer acquisition and retention. Define trans-media communication strategies to increase viewers/users/consumer touch-points and affinity with MBC TV Products brands. Customer Life Cycle Management Focus on driving initiatives to improve customer experience. Analyze and manage initiatives to drive higher conversion. Provide management with regular performance reports, insights and presentations on customer experience and subscription funnel. Customer Focus: Develop an adequate understanding of TV products and how to leverage their functionality to decrease operational friction and provide a positive customer experience. Explore new business models, and work with and through the stakeholders to timely launch in the markets and own all aspects of execution. Perform complex analyses based on large volumes of data, and transform them into valuable and actionable insights to improve performance. Be the voice of the customer and partner by combining customer feedback and data points to generate key strategic insights. Conduct deep data analysis to identify insights and develop recommendations for improvements in user journeys leading. Market Development Commission and analyze viewers', subscribers' and competitors' performance, market insights, sales data to identify proper growth and development strategies; Provide comprehensive analysis and direction to help increase sales and revenues. Be the customer's advocate and make recommendation for pricing, discounts and offers based on research to ensure product market fit at all times. Brand Development & Positioning: Design the Positioning and Communications strategy for Platforms and for the whole portfolio in partnership with Branding; Distribution, 3rd party vendors & websites to ensure a coherent strategy is integrated. Lead the team in identifying growth and ancillary development opportunities for brands grounded on consumer and competitive analysis;Requirements Leadership role in Marketing with 10+ years at Senior Manager level across Marketing and/or media. University degree in Marketing or Economic disciplines, MBA qualification preferred. Marketing Experience in the Arab World Business preferred. Research know-how is a must have. Deep understanding of Sales/Retails models & distribution channels. Experience in TV content practices, customer experience, programming and commissioning, media planning and buying is essential. Experience of managing and motivating dynamic, flexible teams is required. Arabic language proficiency is preferred. Analyzes problems effectively and takes action to resolve. Proven ability combining user research with data. Ability to monitor and report on performance. Proven ability to increase competitiveness and market share. Strong problem-solving abilities; extremely organised and process-driven.

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تفاصيل الوظيفة

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الشركة المعلنة عن الوظيفة

Confidential

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