Populus Empowerment Network | Senior Market Research Analyst | chennai

The Senior Market Research Analyst will lead data-driven research Projects that provide actionable insights for strategic decision-making. This full-time role requires expertise in market research methodologies, project management, and team leadership. The Senior Market research analyst will oversee all phases of research projects, from planning to final reporting, ensuring timely and quality outcomes within budget.The position is responsible for developing and implementing business development strategies to achieve growth targets. The role focuses on organizing and directing the operations of the sales team and managerial responsibilities, carrying out tasks including budgeting, accounting, and people management. The role assists in understanding customer demands, planning how to meet these demands, and generating sales for the company. The role tracks and analyses market trends and industry developments to identify new opportunities. The role involves promoting the company's services, addressing or forecasting client objectives and collaborating with the marketing and sales team to identify and pursue new business opportunities.Key Responsibilities: