Digital Marketing Manager (Only From OTC Brands)

Job Overview: The Digital Marketing Head will be responsible for shaping and driving the overall marketing strategy for the company, with a strong emphasis on our products and services. This role involves developing comprehensive marketing campaigns that resonate with healthcare professionals, end customers and other stakeholders in the pharmaceutical industry. The marketing head will lead efforts to enhance the companys brand, increase market share, and ensure the success of product launches, with a key focus on innovation and compliance with regulatory standards. Key Responsibilities: 1. 360-Degree Marketing Strategy

• Develop and execute a comprehensive, multi-channel marketing strategy that aligns with business objectives and targets healthcare professionals, end customers and industry stakeholders.

• Lead long-term strategic planning initiatives to drive sustainable growth and achieve market penetration.
• Identify opportunities for market expansion and product positioning.
• Collaborate with cross-functional teams, including sales, product development, and regulatory departments, to ensure alignment of marketing initiatives with business goals.

• Oversee the development and maintenance of the company’s brand identity.
• Ensure consistent messaging across all marketing and communication channels.
• Collaborate with internal and external stakeholders to manage corporate communication efforts.

• Design and manage marketing campaigns for product launches, events, and promotions.
• Utilise both traditional and digital marketing tactics to engage the target audience and deliver measurable outcomes.
• Strong knowledge of paid marketing campaigns and getting the execution done.

• Direct the creation of marketing content, including digital assets, brochures, whitepapers, and educational materials, ensuring relevance and value to the pharmaceutical audience.
• Manage the company’s content calendar to ensure timely execution.

• Cultivate relationships with healthcare professionals, key opinion leaders (KOLs), and relevant industry associations.
• Engage with the community through digital platforms, social media, and public forums to enhance brand trust and reputation.

• Craft and distribute press releases to announce company milestones, product updates, and industry developments, attract media attention, build and maintain reputation, and manage customers' perceptions.
• Maintain strong relationships with media outlets to ensure positive coverage.

• Analyse the performance of marketing campaigns through KPIs, ROI metrics, and customer engagement data.
• Report insights to executive leadership and adapt strategies based on data-driven analysis.

• Education: Bachelor’s degree in marketing, Business Administration, or related field (MBA preferred).
• Experience: Minimum 10-12 years of experience in marketing, preferably in the pharmaceutical or healthcare industry.
• Skills: Strong leadership and people management skills. Strong communication skills. Ability to work cross functionally and liaising with external agencies. Ability to multitask.