Trade Marketing Graduate Trainee

دوام كامل في L'Oreal في UAE
نُشرت يوم November 28, 2024

تفاصيل الوظيفة

Please enter a job title/role/skill to search Your recent searches Top Locations Duties And Responsibilities

  • Translate the brand ambitions and ATL plans into on-ground activity calendars - when the big moments are, suggested level of support by retailer based on market, shopper and consumer knowledge.
  • Support in updating the Activity Calendar along with owning it.
  • Lead the continual review of promo strategy by channel by retailer, with inputs from other functions, in order to shape the promo plan accordingly.
  • Design differentiated plans by retailer covering activities, exclusivities, digital support.
  • Work closely with the in-house designer in ensuring all retailer leaflets and artworks are submitted on time.
  • Build, apply and track Window consistent 3D design planogram and artwork aligned with brand strategy.
  • Update and cascade the Monthly Newsletter to all relevant stakeholders and gather feedback and insights to optimize future letters.
  • Develop and own the SOS (share of shelf) Tracking Sheet.
  • Update weekly and enhance the Competition Tracking Tool.
  • Evaluate Activations ROIs and share learnings, Best Practices & Competition Activities.
  • Lead and own the Merchandising Execution Tool.
  • Read and analyze Sell-out reports and suggest best product placement plans per SKU for top performers and slow movers.
  • Track all POSM in market.
  • Reduce and track stock cover of POSM in storage (warehouse).
  • Ensure the smooth and timely production of all POSM, finding efficiencies in spend whilst upgrading our on-ground presence.
  • Manage activity plan on-ground implementation ensuring excellence in execution (POSM, promo mechanics, planograms) by working closely with agencies.
  • Ensure POSM budget spend is as per the alignment with finance with no overspend.
  • Liaise Trade Marketing communication with Commercial & Distributor Teams.
  • Consistent market visits to monitor on-ground activities.
Knowledge And Experience
  • Bachelor / Master's Degree.
  • 0-2 Years.
Professional Competencies
  • Understands and integrates market & category's specificities of Beauty.
  • Experienced in defining customized strategies by retailer and translating them into actionable plans.
  • Used to being the communication interface with different stakeholders (commercial, procurement, distributors, marketing).
  • Able to drive strategies from data analysis (sell-out, promo, ROI etc.).
  • Understands customer path & shopper experience, ensures POSM designs are shopper centric and cost efficient.
  • Builds customized activity calendars and ensures excellence in execution.
  • Acts as business driver, works well in cross-functional teams.
Skills And Abilities
  • Mandatory Excel Skills.
  • PowerPoint and Presentation skills.
  • Analytical thinking and problem solving.
  • Communication.
  • Achievement drive and initiative.
  • Knowledge of time, planning, organizing, anticipating and concern for quality.
  • Partnering and team working.
  • Commercial flair.
Must be available for at least 6 months starting January 2025. #J-18808-Ljbffr

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