Brand Marketing Manager

Scope: - To strategize, create brand endorsement & visibility in a way which supports, enables and boots revenue and build the brand in India and globally. PR & Marketing  Strategically developing & delivering our 360 Marketing campaigns linking Brand, Retail & digital marketing teams & will be responsible for conceptualizing, developing and overseeing Pan India Marketing projects.  Constantly “Innovating” and working on “Disruptive marketing” strategies and brand communications  We are a consumer led brand and your role will be to create strategies and plans against an ever- evolving consumer landscape, putting consumer insights and data at the core of the strategic planning work  Developing and delivering Annual brand plans / marketing strategy (omni channel approach) with growth strategy, distribution analysis, marketing activities and budget planning (Development of long- term strategies as well as seasonal plans across the brand.) Driving the integrated marketing process, and in partnership with the brand planning team, you will be briefing internal marketing teams with powerful strategies, success metrics and KPIs in the form of channel briefs – PR, digital, influencer, etc.  Work closely with PR teams to connect and engage local media, driving awareness and visibility of key product and brand stories, along with the development of image events.  Animating the brand with consumer activations and visibility, in line with the brand voice and strategy at online and offline platforms.  Measure and track performance of campaigns and the impact of these actions on the local business, Retail KPI’s and Golden Rules.  Lead local market research and competitor analysis efforts to help shape and informed regional strategies  Identify Key brand collaborations and brand Sponsorships. Built Multi channel campaigns and implement them.  Well versed in the changing PR / marketing landscape, as well as strong understanding of omnichannel strategies of marketing that derive sales and build brand value proposition.  Building a strategy in sync with the global vision of the brand, work towards driving disruptive marketing campaigns across ATL & BTL for the multiple categories of the brand.  Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics  Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.  Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets  Streamline and develop customer base and build engagement programs Budgeting  Manage P&L for Marketing and work with other departments to understand and evaluate the best channels and ROI for the all the activities that are being carried out for the brand ( Responsible for planning & Managing the budget in line with the Brand calendar and overall strategy once proposed & Approved by the Top management ) Plan and manage events and track revenue.  Track the analytics and ROI on campaigns and marketing spends. Creating long lasting impression on consumers and improving market share & product sales.  Track ROI, financial acumen, & good understanding of P&L Sales  Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support  Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly  Work closely with client engagement teams to provide the store network with all necessary tools that ensure consistent and effective clienteling practice  Analyzing market and product pricing and work channels to generate revenue and profitability. Technical Skills ▪ Excellent understanding of the full marketing mix ▪ Ability to build strong relationships with agency, cross-functional teams, and vendors. ▪ Experience of success in using different marketing channels to build a brand ▪ A good working knowledge of marketing principles, particularly to support the building and promotion of a brand ▪ Good analytical skills of brands, market research, and market trends ▪ Good knowledge of different media channels for different audiences ▪ Numerate and able to manage budgets (income and expenditure) and to analyses financial data. ▪ Highly creative with ability to think out of box. Behavioral Skills ▪ Drive for results and leaderships skills ▪ High degree of personal integrity and professionalism. ▪ Advanced communication and interpersonal skills ▪ Ability to work to and meet firm deadlines ▪ Ability to work in a team and on own initiative Industry- Luxury Fashion / retail or Agency background Education- Degree or equivalent in fashion luxury / PR & media or Marketing