Senior Manager, Marketing Technology CRM, MAP and ABM

Make an impact with NTT DATA Join a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion – it’s a place where you can grow, belong and thrive. Your day at NTT DATA The Senior Manager Marketing Technology will join the center of excellence team to help the broader NTT DATA marketing organization to scale in Account Based Marketing (ABM) and Marketing Automation Platforms (MAP). The Senior Manager Marketing Technology will play a critical role in building a global MarTech stack with centralized platforms for regional use to execute marketing that resonates most with our clients. This approach will enable faster time to market, asset and campaign re-use and best practices. What you'll be doing Key Responsibilities:

• Act as product owner of MAP and ABM platforms and as the primary point of contact for the applications – including staying abreast of application features both upcoming and existing.
• Lead the evaluation and rationalization of current similar applications to select one for standardization.
• Work with cross-functional teams and marketing platform stakeholders across NTT DATA globally: Interact and collaborate regularly with IT, Enterprise Architecture, marketing stakeholders, business analysts and project management.
• Develop business cases with input of team members and stakeholders.
• Support identifying total cost of ownership, gathering business requirements and score applications.
• Maintain and identify integration platform owners, foster and build relationships with regional platform users.
• Lead the rollout of the chosen application, using change management skills to ensure application adoption through clear and transparent communication.
• Support and assist with developing training plans with the MarTech Enablement and Governance lead to ensure standards are established for global use.
• Collating business requirements for consistent creation of lead scoring models in Marketing Automation aligned to marketing funnel.

Knowledge and Attributes:

• A client-first attitude toward your internal stakeholders with exceptional communication and relationship skills.
• A strong understanding of operational requirements of ABM and MAP programs.
• Strong project management skills and attention to detail.
• Strong process orientation -- able to analyze tasks and execute in collaboration with cross-functional teams and stakeholders.
• Proactive, self-motivated and able to work effectively with teams to develop new processes.
• Experience developing business cases and participating in gathering business requirements.

Academic Qualifications and Certifications:

• Undergraduate degree or equivalent combination of education and work experience.

Required Experience:

• Experience with Pardot, Eloqua, DemandBase and Terminus is a plus.
• Strong understanding and use of SalesForce CRM and related ecosystem to drive demand generation.
• 8-10 years relevant experience.
• Extensive experience with either Pardot or Eloqua is preferred.
• Advanced level of verbal and written communication skills and ability to communicate to different levels within the organization (email, documentation, PowerPoint).

Workplace type: Hybrid Working About NTT DATA NTT DATA is a $30+ billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize and transform for long-term success. We invest over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have diverse experts in more than 50 countries and a robust partner ecosystem of established and start-up companies. Our services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation and management of applications, infrastructure, and connectivity. We are also one of the leading providers of digital and AI infrastructure in the world. NTT DATA is part of NTT Group and headquartered in Tokyo. Equal Opportunity Employer NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. Join our growing global team and accelerate your career with us. Apply today. #J-18808-Ljbffr