Linkedin Lead Generation Specialist

About Singhwal TechLaw Singhwal TechLaw is a leading intellectual property (IP) boutique firm specializing in patents, trademarks, copyrights, and IP strategy. We support startups, SMEs, foreign attorneys, and R&D teams in building and protecting their IP portfolios. We are seeking a dynamic, creative, and results-oriented LinkedIn Marketing Specialist to join our growing team and help us enhance our brand presence, engage potential clients, and generate high-quality leads through LinkedIn. Key Responsibilities:

• Lead Generation : Develop and execute LinkedIn marketing strategies to attract and nurture potential leads, focusing on law firms, in-house legal teams, startups, and SMEs with IP needs.
• Content Creation : Create compelling, informative, and engaging content, including LinkedIn posts, articles, infographics, case studies, and thought leadership pieces, highlighting Singhwal TechLaw's expertise and services.
• Profile Optimization : Optimize the firm's LinkedIn company profile and individual team members’ profiles to align with brand messaging, target audience, and lead-generation goals.
• LinkedIn Ads : Plan, execute, and manage LinkedIn advertising campaigns, including sponsored content, InMail, and display ads, to boost visibility and drive engagement.
• Networking and Engagement : Identify and engage with relevant connections, potential clients, and influencers within the IP industry and related fields.
• Analytics and Reporting : Regularly analyze LinkedIn performance data (engagement, impressions, lead conversion rates) and provide actionable insights to refine marketing strategies and improve results.
• Collaboration : Work closely with the content, business development, and sales teams to ensure that LinkedIn marketing aligns with overall business goals and brand messaging.

• Experience : 2+ years of experience in LinkedIn Lead Generation, preferably in B2B, professional services, or legal sectors.
• Education : Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Skills :
• Strong understanding of LinkedIn's algorithms and best practices for organic and paid strategies.
• Proficiency in LinkedIn Ads Manager and tools for creating and optimizing ad campaigns.
• Ability to craft clear, persuasive, and informative content targeted at professionals and business owners.
• Knowledge of IP-related terminology and a keen interest in the intellectual property industry.
• Excellent communication and collaboration skills.
• Additional Skills (Optional) :
• Familiarity with CRM tools (e.g., HubSpot, Salesforce) and lead generation platforms.
• Experience with SEO or content marketing to enhance LinkedIn profile and content reach.

• Strategic Thinking : Ability to develop data-driven strategies that generate leads and drive business growth.
• Creativity : Strong creative skills to develop innovative marketing content and campaigns.
• Analytical : Ability to interpret data, track performance, and provide actionable insights to improve marketing efforts.
• Client-Focused : Understanding the unique needs of potential clients in the intellectual property space and aligning marketing efforts accordingly.

• Innovative Culture : Join a forward-thinking firm that is shaping the future of IP law.
• Growth Opportunities : Be part of a team with a clear vision for expansion and excellence in IP services.
• Collaborative Environment : Work in a dynamic, supportive environment where your ideas and efforts are valued.
• Impact : Play a crucial role in positioning Singhwal TechLaw as a leading firm in the global intellectual property landscape.