Senior Product Marketing Manager

Company DescriptionCroesus provides innovative, high-performance, and secure wealth management solutions that include portfolio management systems, portfolio rebalancing tools, and application programming interfaces (APIs). These solutions empower wealth management professionals to improve their productivity, enhance their client relationships, make informed decisions, and maximize the management of their assets under management. Croesus's mission is to provide a superior experience to its clients, users, partners, and employees and to positively impact the community. With more than 200 employees in its Montréal, Toronto, and Geneva offices, Croesus has won several industry awards for being a high-quality solution provider and an outstanding employer.PositionCroesus is seeking a Senior Product Marketing Manager who will be responsible for the overall offering of Croesus solutions for the North American and European markets. The position requires a minimum of 10 years' experience in wealth management marketing, specifically wealth management technology solutions. The candidate will be required to travel regularly, speaking on behalf of Croesus and hosting webinars, panels, roundtables, and presentations. He or she will also be required to meet with existing and potential clients, regulators, and other stakeholders in the wealth management and WealthTech industry.Define markets, target segments, and personas.Define the positioning, narratives, and key messages of our solutions.Define differentiators for each solution.Play a central role in the strategic planning process.Contribute significant elements to the company's strategic thinking, based on facts and trends.Define commercial strategies for our various solutions concerning different markets and segments.Monitor the execution of strategies and make adjustments as necessary.Create and maintain product and market matrix elements.Maintain and develop the product marketing foundation for each solution, product, and module.Ensure the final packaging of new solutions before launch.Take an active part in product launches.Participate in the development of yearly national marketing plans.Collaborate with the product management team in formulating product roadmaps.Research and analysisPerform market analysis and forecasting.Conduct and manage primary and secondary market research.Estimate market sizes and shares (total, addressable, and target markets).Analyze competition from several countries.Collect and analyze information about ecosystem stakeholders.Create, execute, and manage surveys through the web, focus groups, and individual discussions.Develop and maintain relationships with market research firms and strategic consultants.Analyze reasons for wins and losses in tenders and contracts with new clients.Internal and external collaborationLead ongoing discussions with the product management team regarding requirements, pricing, and packaging of our various solutions.Support the sales and business development teams in product positioning and communication with clients and prospects.Collaborate with the rest of the marketing team to provide content for marketing initiatives (presentations, brochures, blogs, articles, videos, case studies, websites, etc.).Play an important role in responding to calls for tender (RFPs).Monitor and positively influence discussions between development teams on current and planned innovations.Engage in ongoing discussions with sales and business development teams.Maintain harmonious and constructive relationships with industry stakeholders, including regulatory agencies, industry associations, and government institutions.PartnershipsResearch and recommend potential partners (technology and business).Build and maintain excellent relationships with current and potential partners.Define and manage marketing initiatives with Croesus partners.RequirementsExperience and educationUniversity degree in marketing, strategy, management, finance, economics, financial engineering, or related fieldsMinimum 10 years of B2B marketing experience in the financial, wealth management, or FinTech/WealthTech industryInternational perspective or experienceWork experience in North America and EuropeExperience working in a FinTech, WealthTech, or financial institutionKnowledge of securities and other investment productsKnowledge of portfolio managementExperience in market research, competitive intelligence, and product marketingExcellent understanding of FinTech, WealthTech, and wealth management industry issuesStrong ability to research, analyze, summarize, and interpret quantitative and qualitative dataAbility to create presentations for senior management and board of directorsExperience and ease in communicating with senior executivesBilingual (third language is a strong asset)Ability to work in multidisciplinary teamsStrong knowledge of Google and Microsoft products and environmentsOther informationWhy join the Croesussian family?Annual salary + Corporate profit-sharing planSports programGym available at our Laval head officeTelemedicine + group insurance (super useful for the family )Group RRSPProximity to Montmorency metroOngoing training and development planReferral bonusIndoor and outdoor parking & electric car rechargingAccess to bike sharingBeautifully renovated and spacious officeComplimentary breakfast every morningWeekly Happy hours, prepared by our Croesus Life PartnerAre you interested in this challenge? Do you believe you have the qualities and expertise required for this position? Please complete your application today.Although all applications are carefully analyzed, we will communicate only with those selected. Thank you for your interest in Croesus.

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