Product Marketing Lead, Institutional

Job Description At Ripple, we’re building a world where value moves like information does today. It’s big, it’s bold, and we’re already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs. If you’re ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value. THE WORK: In 1966, Dee Hock was put in charge of a small Seattle bank's a fledging credit card program. He realized that the real value of the program was the interchange revenue of connecting banks together. For the next 10 years, Dee invested in the painstaking task of bringing banks - often competitors - together in his network. That network became Visa. This is the entrepreneurial spirit that Ripple is looking for in a product marketing leader who will help build the next generation of financial products. In this role, you'll drive Ripple's go-to-market strategy for its enterprise product suite focusing on digital asset custody and tokenization use cases. You're an expert in enterprise product marketing and equally strong as a strategist and a doer. You have a successful track record of leading product launches with financial institutions such as banks, asset managers, and payments networks. WHAT YOU’LL DO:

• Lead go-to-market strategy and execution for financial institutions. Define target customers, use cases, and geographic markets for Ripple’s institutional product suite.
• Develop compelling positioning and messaging tailored to target customers
• Own account targeting strategies to build pipeline and the sales cycle
• Deeply understand the buyer journey. Develop compelling sales enablement collateral including pitch decks, one-pagers, case studies, webinars, and website content.
• Develop and lead successful product launches and campaigns.
• Build a trusted network of leaders in financial institutions to accelerate blockchain adoption

WHAT YOU'LL BRING:

• 10+ years of experience in product, product marketing, business development, with a strong emphasis on enterprise marketing to large institutions
• Proven track record to influence and lead cross-functional teams.
• Outstanding communications skills in simplifying complex concepts into compelling messaging and differentiated positioning
• Strong writing skills to develop engaging story angles for effective communication

WHO WE ARE: Do Your Best Work

• The opportunity to build in a fast-paced start-up environment with experienced industry leaders
• A learning environment where you can dive deep into the latest technologies and make an impact. A professional development budget to support other modes of learning.
• Thrive in an environment where no matter what race, ethnicity, gender, origin, or culture they identify with, every employee is a respected, valued, and empowered part of the team.
• In-office collaboration for moments that matter is important to our culture, and we give managers and teams the flexibility to decide which 10+ days a month they come in.
• Weekly all-company meeting - business updates and ask me anything style discussion with our Leadership Team
• We come together for moments that matter which include team offsites, team bonding activities, happy hours and more!

Take Control of Your Finances

• Competitive salary, bonuses, and equity
• Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
• Employee giving match
• Mobile phone stipend

Take Care of Yourself

• R&R days so you can rest and recharge
• Generous wellness reimbursement and weekly onsite & virtual programming
• Generous vacation policy - work with your manager to take time off when you need it
• Industry-leading parental leave policies. Family planning benefits.
• Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events

Benefits listed above are for full-time employees. Ripple is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance. Please find our UK/EU Applicant Privacy Notice and our California Applicant Privacy Notice for reference.