Senior Analyst- Business Analytics (Emiratized Role )

Company Description First Abu Dhabi Bank is an inclusive environment where each person values the experiences, perspectives, ideas and beliefs of others. We’re in a unique position to learn from all our colleagues, combining international experience with deep cultural knowledge and local expertise. At FAB, you’ll have the support of your team and a strong relationship with your line manager, who will trust you with responsibility and recognize your good performance. As we embrace different ways of seeing the world, listening to each other and respecting different viewpoints, we grow stronger – together. Job Description JOB PURPOSE: The Data Analysis & Reporting Senior Analyst is responsible for supporting the AVP Data Analysis & Reporting and the Head of Business Governance in fulfilling the Data Analysis & Reporting needs of all Consumer Banking Group’s entities, which include all business segments (Mass, Elite, Elite World, NHL, Islamic, etc.) and functions (Product, Sales & Distribution, Business Development, Digital, Digital Marketing, Strategies, other Business Governance units, etc.). The role holder is also expected to support business units outside of Consumer Banking including Global Private Banking, Customer Experience, KYC & Onboarding, Finance, Contact Centre, DAAI, Group Compliance, etc. The role holder focuses on ad hoc requirements, deep dive analytics, and other special business intelligence projects and initiatives, and to support in the overall objectives of Business Analytics in terms of automation, Power BI reporting, and performance packs, in order to drive data-driven decisions. The role holder will also lead the analytical and reporting requirements on marketing leads, activities and overall lead-management performance, and digital adoption and sales journeys. ACCOUNTABILITIES: Data Sourcing & Maintenance

1. Discovering new data from the Enterprise Data Warehouse (EDW) and migrating into the EDW such processes that source data from outside of it by establishing and governing data logics from EDW tables.
2. Performing sanity checks on all data inputs and liaising with respective EDW IT custodians in the event of anomalies.
3. Liaising with EDW IT to onboard new columns or tables.
4. Running the necessary jobs on a regular basis to ensure that the backend tables are created on time.
5. Establishing a clean, responsible and easy-to-track data source.

Ad Hocs & Special Projects

1. Handling and delivering various ad hoc requirements across the different CBG functions as well as other FAB business units.
2. Supporting on the data inputs required for group or bank-wide activities and initiatives.
3. Supporting on regulatory data requirements including CBUAE, FATCA/CRS, AML/CFT, etc.
4. Supporting on CBG special projects including MSD CRM Migration, RPA Automation, Finalta Sales Effectiveness, Finalta Digital & Multichannel Study, etc.

Regular Reporting

1. Delivery of reports that are committed to stakeholders to be delivered daily, weekly, monthly or quarterly.
2. Working towards full automation of reports in favor of EDW and Power BI.

CRM Campaign/Lead Performance Reporting and Oversight

1. Monitoring and tracking campaign/lead performance results and performs campaign/lead performance analysis.
2. Preparing regular and ad hoc reports as required in a timely and accurate manner.
3. Assisting in planning and deployment of new campaign/leads.
4. Maintaining proper governance and controls around lead allocation.

Digital Journey’s Reporting and Insight

1. Making sure all the digital journeys are tagged and reported to top management.
2. Bridge the gap between Business and Tech team to get the requirements for digital journeys.
3. Perform adhoc analysis as and when needed.

In relation and further to the above Responsibilities, the role holder is expected to:

1. Uphold the FAB values across all aspects of the day-to-day role.
2. Be responsible for self-management and growth.
3. Strive to ensure accuracy and speed of reports and analyses.
4. Perform proactive deep-dive analyses and logical derivations.
5. Adhere to policies and procedures as set out by the Group and by FAB.
6. Collaborate with stakeholders to constantly fine-tune the reports.

Qualifications Minimum Qualification: Bachelor’s degree in Management Information Systems or related discipline. Minimum Experience: 3+ years of relevant experience in the banking sector with at least 1 year in similar positions in the Business Intelligence, Business Analytics, or Decision Support functions. Other Essential Requirements:

1. Strong technical knowledge of Consumer Banking products and business model.
2. Basic SQL knowledge.
3. Advanced Excel skills.
4. Basic knowledge of BI tools like Power BI, OBIEE, Business Objects, or similar.
5. Knowledge of and aptitude for data warehousing and ETL will be an advantage.
6. Ability to interact with senior stakeholders across the Group.
7. Excellent communication skills with a high degree of personal integrity who can deliver under pressure.
8. Advanced presentation skills.

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