Global Integrated Marketing Manager

Articulate is looking for a Global Integrated Marketing Manager to lead the development and execution of full-funnel integrated marketing campaigns that drive revenue in EU and UK markets.As the Global Integrated Marketing Manager, you have a deep understanding of full-funnel integrated marketing campaign strategy and execution. You'll work closely with the international sales team and channel partners to identify opportunities for rapid revenue growth and develop full-funnel campaigns to capitalize on them. This includes leading the development of co-branded lead generation initiatives, optimizing trial to paid conversion rates, the marketing of cross-selling new products, supporting international events strategy, and more.This role is highly cross-functional and requires deep collaboration to tailor your approach for each partner and each market's unique needs. In addition, you'll collaborate with a wide range of teams such as content marketing, product marketing, acquisition marketing, brand creative, and more to execute on campaign plans.The ideal candidate will have strong attention to detail, an excellent ability to track multiple concurrent projects, and the drive to learn and adapt to market needs. The Global Integrated Marketing Manager will report to the Director, Global Integrated Marketing.What you'll do:Develop full-funnel marketing campaign strategy tailored to the needs of regions around the world with varying levels of L&D maturityCollaborate with channel partners to create detailed briefs that support high-growth marketing campaigns and ensure consistent customer experiencesPartner with marketing peers to coordinate logistics and assist in the development and analysis of deliverables that support campaign deploymentPartner with content marketing and channel partners to operationalize the development of co-branded and localized contentBuild scalable webinar programs with channel partners based on individual market needsSupport international sales team and event marketing team with global events strategyDevelop and maintain channel partner marketing calendars to educate and inform stakeholders of upcoming initiatives, essential deliverables, and campaign launchesWork cross-functionally with internal teams including international sales, product marketing, acquisition, creative, content marketing, and go-to-market effectiveness to develop and maintain a cohesive experience across marketing channelsEvaluate and present integrated marketing campaign effectiveness to commercial leadership, and regularly recommend ways to optimize performance and processDefine key metrics and reporting methodologies that will help us understand the most effective campaigns to generate pipeline, revenue, and expansion opportunities for channel partnersWhat you should have:3-5 years of relevant experience, preferably in a global B2B SaaS organizationExperience working with global teams across various time zones and languages, including the occasional off-hours meetingsLocated in UK or Europe required, UK preferredProficiency in the following languages: English, German, Swedish, Italian (nice to have), Spanish (nice to have)Understanding of standard marketing channels such as email, web, social, and paidFamiliarity with digital marketing, social media management, and automation toolsBasic knowledge of Google Analytics, Looker, Domo, or similar digital analytics platformsWorking knowledge of Salesforce or similar CRMsAbility to derive insights from marketing data and format into an executable planAbility and desire to learn quickly and troubleshoot problemsAbility to manage multiple tasks to meet deadlines with the direction and support of peersOutstanding collaboration skillsExcellent verbal and written communication skillsAttention to detailFour-year college degree or equivalent experience£47,680 - £71,520 a yearThe pay range for this position is £47,680 to £71,520 for all UK locations. Articulate takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. This position is also bonus eligible. Articulate also offers a robust suite of benefits, check out the website for a full list.

#J-18808-Ljbffr Marketing & Media