Marketing Specialist

Key Responsibilities: Marketing Strategy Development: · Design and implement marketing strategies that align with the agency’s business objectives, focusing on property listings and brand awareness. · Analyze market trends, customer behaviors, and competitor activities to identify opportunities for targeted campaigns. Campaign Management: · Develop and execute multi-channel marketing campaigns (social media, digital advertising, email newsletters, print media). · Manage content creation for social media platforms, including Facebook, Instagram, LinkedIn, and YouTube, ensuring consistent brand messaging. · Oversee the production of promotional materials, including property brochures, flyers, and online advertisements. Digital Marketing: · Manage and optimize the agency’s website and property portals (e.g., Trade Me, Realestate.co.nz) to increase lead generation and web traffic. · Execute SEO strategies to improve search engine rankings for property listings and agency services. · Implement and manage Google Ads and social media advertising campaigns for new property listings. Client and Stakeholder Engagement: · Collaborate with sales teams to align marketing efforts with client needs and sales goals. · Maintain relationships with third-party service providers (graphic designers, videographers) for marketing collateral production. Market Research and Reporting: · Conduct market research to identify target demographics and potential buyers for specific properties. · Collaborate with the other teams to create compelling content and promotional materials. · Conduct market research to understand customer needs, market trends, and competitive landscape. · Analyze market data to identify opportunities and inform marketing strategies to management team. Skills and Qualifications: Qualification: A bachelor’s degree in Marketing, Communications, Business/data analytic, or a related field. Experience: At least 3 years of experience in real estate marketing, digital marketing, or a related field may substitute formal qualification Technical Skills: Proficiency in content management systems (CMS), Google Analytics, social media platforms, and graphic design tools (e.g., Adobe Creative Suite). Analytical Skills: Strong ability to analyze market data, customer behaviors, and digital campaign performance to optimize strategies. Communication: Excellent written and verbal communication skills, with the ability to craft engaging and persuasive content. Creativity: Proven experience in developing innovative and effective marketing strategies tailored to the real estate industry. Project Management: Strong organizational and project management skills with the ability to manage multiple campaigns simultaneously. Primary address of work: AucklandVacancy number: 1Employment type: Permanent full timeMinimum hours per week: 30 HoursMaximum hours per week: 40 HoursMinimum hourly rate (low salary range): $30/hourMaximum hourly rate (high salary range): $36/hourPay frequent: Weekly