Marketing Manager
تفاصيل الوظيفة
Job ResponsibilitiesLead the effective collaboration with the Marketing team to develop overall marketing strategy for lubricants, lead campaigns/initiatives to increase lubricant market penetration, brand reputation, etc., ensuring alignment with the overall commercial strategy.Identify the target market segments and analyze relevant product requirements in order to assess, define, and evolve a quality value proposition for each brand of lubricants.Conceptualize the brand of lubricants for Middle East & other international strategic locations in order to build and communicate a strong brand and establish market presence.Lead formulation of detailed launch strategies and integrated communication campaigns via suitable channels, in conjunction with the branding and advertising section, to communicate the brand and value proposition effectively and cost-optimally to the target audience.Review and approve all product packaging and design initiatives to ensure a strong reflection of brand and value proposition through the product for creating top-of-mind recall amongst target customers.Review and provide inputs to the marketing and promotional plans to assure alignment with the business plan.Manage the effective execution of promotional events to educate participants about the product and to network with corporate and high-net-worth potential customers who can be captured as revenue-generating customers.Supervise the preparation, issuance, and delivery of sales materials, exhibits, and promotion programs to the distributors to ensure effective implementation of all promotional plans.Define the price points for the products, develop and communicate price margins to the sales team based on the set gross margins, costs, and define budgets, to negotiate in order to provide differential pricing to incentivize key customers.Monitor on a regular basis (monthly, quarterly, or annually as deemed suitable) the achievement of sales plans and evaluate the performance of the geographies under sales network coverage.Develop and maintain effective business relationships with all relevant internal departments and external entities such as clients, local, international, and government authorities, etc., with the highest standards of business ethics.
#J-18808-Ljbffr Product & Brand Marketing
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