Senior Marketing Specialist

About This Role As Senior Marketing Specialist, you will be responsible for designing and executing effective marketing strategies that drive brand awareness, customer engagement, and business growth in Brazil. Working in a hybrid environment, you will collaborate closely with both local and global teams to align marketing initiatives with business goals while adapting global strategies to resonate with the Brazilian market. This role requires fluency in Portuguese and English (Spanish is a plus), as well as experience working in diverse, fast-paced environments. What You'll Need

• Education : Bachelor’s degree in Marketing, Business, Communications, or a related field
• Experience: 5+ years of experience in marketing, with a focus on the Brazilian market. Experience in B2B or B2C marketing is highly preferred.
• Language skills: Portuguese speaker, fluent in English. Spanish proficiency is a plus.
• Marketing expertise: Strong understanding of digital marketing, content marketing, social media, and event management. Familiarity with the Brazilian media landscape and consumer behaviors.
• Analytical thinking : Ability to analyze market data, campaign performance, and consumer insights to make informed marketing decisions.
• Project management : Proven track record of managing multiple marketing projects simultaneously, with strong organizational and time-management skills.
• Collaborative mindset : Excellent interpersonal and communication skills, capable of working across teams and departments.

What You'll Do

• Marketing strategy development : Lead the creation and execution of marketing strategies tailored to the Brazilian market, ensuring alignment with the LATAM regional objectives and global initiatives.
• Campaign execution : Design and implement multi-channel marketing campaigns (digital, social media, content, email, and events) to drive engagement and lead generation.
• Market insights & research : Analyze market trends, competitive activity, and customer behaviors to identify opportunities for growth. Leverage this data to refine marketing approaches.
• Stakeholder collaboration: Work closely with cross-functional teams, including sales, product, and global marketing, to ensure a unified approach to market challenges and opportunities.
• Event coordination: Plan and manage local events and sponsorships, including webinars, organizing speaking opportunities and finding partnerships with relevant industry players.
• Brand consistency: Ensure consistent brand positioning and messaging across all marketing touchpoints, while adapting content to suit regional nuances.
• Reporting & analytics: Monitor and analyze the performance of marketing initiatives. Provide regular reports on key metrics (ROI, engagement, conversion) and make data-driven recommendations for improvements.
• Budget management : Assist in managing the local marketing budget, ensuring efficient use of resources to achieve maximum impact.

Benefits

• Monthly lunch vouchers.
• Life, health & dental insurance for you , with the possibility to include your family.
• Competitive salary & benefits .
• 30 days of vacation per year
• Workers will be able to finish the working day at 14:00 on their birthday . If the birthday lands on a weekend, you can use the benefit on the previous Friday.
• Summer Hours between December and March, where every Friday we work until 14:00.
• Recharge week: time off for the company between Christmas and New Year’s.
• Comscore Days: 5 working days off during the year (conditions: Only for employees who have taken or sold at least 20 days of their legal holiday in the calendar year. Not accumulate from one year to another).
• Moving day: permit consisting of 1 day during the calendar year for moving
• Paternity Leave: In the event of the birth or adoption of a child, the father will be entitled to a paid leave of 15 working days off (in addition to those established in the current labor legislation) during the first month from the date of birth.
• Birth or adoption leave of a grandchild : the employee will be entitled to a paid leave of 5 working days during the first month from the date of birth or from the judicial notice
• Keep learning : The possibility to surround yourself with exceptionally talented individuals, widely regarded as leaders in the digital space. Collaborate with talented people, get trained and challenge yourself every day. There's an endless array of events, classes; and development opportunities to help all employees achieve goals.
• Possibility to attend conferences , seminars and other industry events
• Be creative : You don’t have to follow the norm to be successful – we encourage you to think outside the box. Our culture is built on encouraging innovative ideas, communication and joint success.
• Informal Work Atmosphere : We believe in getting the job done in a comfortable, casual environment!
• Remote Work

About Comscore At Comscore, we’re pioneering the future of cross-platform media measurement, arming organizations with the insights they need to make decisions with confidence. Central to this aim are our people who work together to simplify the complex on behalf of our clients & partners. Though our roles and skills are varied, we’re united by our commitment to five underlying values: Integrity, Velocity, Accountability, Teamwork, and Servant Leadership. If you’re motivated by big challenges and interested in helping some of the largest and most important media properties and brands navigate the future of media, we’d love to hear from you. Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, comScore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit comscore.com.