Product & Growth Marketing Specialist

Our Journey ShopBack was born one night in 2014 when co-founders Henry and Joel were toying around with entrepreneurial ideas in Henry's car. Their brainstorming session sparked the concept of a more rewarding way to shop, starting with the idea of earning online Cashback. From those late-night musings emerged the ShopBack Group, now the leading shopping, rewards, and payments platform in Asia-Pacific. With over 45 million shoppers across 12 markets (and counting!), ShopBack now facilitates more than half a million transactions daily for over 20,000 online and in-store partners. Fresh off its debut in the European market, ShopBack is on the lookout for thrill-seekers to embark on this exhilarating journey to build The World's Most Rewarding Way to Shop. Get ready for the ride of a lifetime: a blend of startup spirit woven into a solid business foundation. Warning: Not for the faint-hearted. Possible side effects may include spending more on shopping (but don't worry — you earn Cashback). We're looking for a motivated and creative Product and Growth Marketing Specialist, who will be a part of the regional marketing team, to drive the adoption of our exciting features, including Challenges, while focusing on developing and executing innovative marketing strategies that drive retention and revenue growth. Your Adventure Ahead

• Develop customer acquisition and retention strategies through various channels, including loyalty programs, CRM campaigns, and personalized customer experiences.
• Continuously optimize the user journey and conversion funnels to improve conversion rates and maximize ROI, including A/B tests to optimize growth marketing campaigns.
• Leverage data analytics and insights to make informed marketing decisions, continuously monitor key performance indicators and adjust strategies accordingly.
• Analyze user data and behavior to identify opportunities for improving user retention.
• Work with key stakeholders to drive awareness, adoption and growth of priority products and features.
• Create and drive differentiated narratives, messaging, and positioning of product features to shape how we communicate the product vision to customers.
• Monitor market trends, competitors, and user feedback to continuously refine product positioning and messaging.

• 4 to 6 years of product marketing, growth marketing, digital marketing experience.
• Prior experience in the digital/e-commerce industry preferred.
• A self-starter, independent, motivated, and result-oriented individual with a strong performance record.
• Strong interpersonal and communication skills are a must to be effective in liaising with regional and cross-functional stakeholders.
• Strength with data analysis, testing concepts, and prior experience with SQL a bonus.
• Not afraid of uncharted territory; always open to exploring something foreign and new. Can't-is-not-an-option attitude. Not discouraged by failure or mistakes.
• Prior experience in project management and liaising with multiple stakeholders.