Customer Relations & Marketing Lead

This job is for a Customer Relations & Marketing Lead in the Food & Beverage industry. You might like this job because it involves crafting marketing campaigns, managing loyalty programs, and collaborating with different teams to drive sales growth. RM 6000 - RM 7498 Petaling Jaya Full-Time few days ago

Job Description

We are currently seeking a creative and results-driven SNR / Marketing Executive to join our dynamic team in the Food & Beverage (F&B) industry. The ideal candidate will be passionate about food and beverages, possessing a profound understanding of marketing strategies aimed at enhancing brand awareness, fostering customer engagement, and driving sales growth within the F&B sector. Of utmost importance is the candidate's familiarity with the Muslim market, as they will play a crucial role in guiding the brand's direction and success within this demographic. Two key roles – Championing CRM and Local Store Marketing to drive brand engagement and traffic stores.

• Campaign Development & Execution: Craft and execute marketing campaigns to drive sales of our food menu items, beverages, promotions, and events.
• Loyalty Program Management: Oversee the planning, tracking, and monthly management of our loyalty program to encourage repeat business.
• Local Store Marketing: Identifying each store strength (with Data support), strategize and execute to improve sales.
• Cross-Functional Collaboration: Work closely with chefs, operations, and sales teams to ensure marketing initiatives are aligned and consistent.
• Market & Competitive Analysis: Monitor market trends, customer preferences, and competitor activities to identify growth opportunities with the management team.
• Promotion: Plan and coordinate events, tastings, and promotional activities to attract new customers and build brand loyalty.
• Customer Insights: Conduct market research and gather customer feedback to inform product development, pricing strategies, and marketing campaigns.
• Performance Measurement: Track and report on key performance indicators (KPIs) like website traffic, social media engagement, email open rates, and sales revenue in collaboration with management.
• Marketing Materials Development: Assist in the creation and execution of marketing materials like menus, brochures, posters, and advertisements, ensuring brand consistency and quality.
• Staying Current: Keep yourself updated on industry trends, best practices, and emerging technologies in marketing and F&B to continuously improve marketing effectiveness.
• Customer Relationship Management: Develop and nurture strong relationships with key customers to understand their needs and preferences, including serving as the primary point of contact for customer inquiries, concerns, and feedback.

Job Requirements

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Hospitality Management, or related field.
• Proven experience in marketing, preferably within the F&B industry (but open to other industry experience too), with a strong understanding of food and beverage trends and consumer behavior.
• Excellent communication skills, with the ability to craft compelling content and engage with customers across various channels.
• Proficiency in digital marketing tools and platforms, including social media management, email marketing, and website analytics.
• Creative thinker with a passion for innovation and problem-solving.
• Strong organizational and project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
• Team player with the ability to collaborate effectively with cross-functions at all levels.
• Flexible and adaptable, with a willingness to take on new challenges and learn new skills.

Skills:

• Must love food and engaging with people.
• Fluent in Mandarin, Malay, and English (speak, read, and write).
• Must be able to travel to different locations to cover all Mee Tarik Stores and events.
• Strong interpersonal skills.
• Tech-savvy and experience with Gmail, Drive, and CRM platforms.
• Active listening and good communication skills.
• Proactive approach to problem-solving.
• Ability to multitask.
• Strong time-management and organization skills.

Company Benefits

Subsidized medical coverage is available in your next employer! Necessary benefits such as the offer of laptop, annual leave, medical leave, and necessary statutory contributions are available in your next employer! At Stellar Signature, we value diversity and we don't discriminate on the grounds of age, race, disability, gender, marital status, religion, etc.

Smooth On-boarding

We treat applicants like how we want to be treated. We promise a smooth on-boarding for you as we support you every step of the way.

Additional Info

Experience Level

4 - 7 Years of Experience Senior Executive

Job Specialisation

Customer Service, Digital Marketing, Key Account/Relationship Management

Company Profile

Stellar Signature Group aims to deliver good food with affordable pricing to our fellow Malaysians! Our main brands are: Gigi Coffee We are constantly in search of young talents to join us in this competitive industry. If you are interested in elevating the local F&B scene, wait no more. Drop us an email at lynnette@stellarsiganture.com for more information. Our vision is to be SEA's most personalized talent ecosystem; elevating human progress by helping careers and companies grow. #J-18808-Ljbffr