Content and Social Media Manager (Vitamins and Supplements)

Prenetics, a Nasdaq listed company (PRE), is a leading genomics-driven health sciences company, revolutionizing prevention, early detection, and treatment. Our prevention arm, CircleDNA, uses whole exome sequencing to offer the world's most comprehensive consumer DNA test. Insighta, our $200 million joint venture with renowned scientist Prof. Dennis Lo, underscores our unwavering commitment to saving lives through pioneering multi-cancer early detection technologies. At Prenetics, we believe that prevention is the key to a healthier future, we aim to empower individuals to take proactive steps towards maintaining their well-being and leading healthier lives. As part of this mission, we are expanding our business into the category of Vitamins and Dietary Supplements. This new venture is built on a robust, science-backed approach, integrating our deep scientific knowledge with a strong emphasis on lifestyle and holistic health. This expansion allows us to further align our resources and expertise towards enhancing individual health and wellness through tailored nutritional support. We are looking for a creative Content and Social Media Manager (Vitamins and Supplements) who will be responsible for developing and implementing our content and social media strategy to increase brand awareness, engage our community, and drive traffic to our website. This role requires a creative and strategic thinker who can create compelling content across various platforms and analyze the effectiveness of our campaigns, with a particular focus on TikTok and Instagram.

Key Responsibilities:

Content Creation:

• Develop, write, and edit engaging content for our blog, website, social media channels, email newsletters, and other marketing materials.
• Collaborate with the product and marketing teams to produce high-quality content that aligns with our brand voice and goals.
• Create visually appealing and innovative graphics, videos, and infographics to support content and social media campaigns.

Social Media Management:

• Develop and implement a comprehensive social media strategy to increase our online presence and improve our marketing and sales efforts, with a strong focus on TikTok and Instagram.
• Manage and oversee social media content, ensuring consistency in voice and tone across all platforms.
• Engage with our online community by responding to comments, messages, and reviews in a timely and professional manner.

TikTok and Instagram Expertise:

• Create and manage organic and paid content specifically tailored for TikTok and Instagram, including Stories, Reels, IGTV, and TikTok videos.
• Analyze social performance metrics for TikTok and Instagram, and use insights to optimize and refine our content strategy.

SEO and Analytics:

• Conduct keyword research and use SEO best practices to optimize content for search engines.
• Monitor and analyze content performance using tools like Google Analytics, social media insights, and other analytics platforms.
• Prepare and present regular reports on content and social media metrics, using insights to drive continuous improvement.

Collaboration and Strategy:

• Work closely with the marketing team to align content and social media efforts with overall marketing strategies and campaigns.
• Develop and manage a content calendar to ensure timely and consistent delivery of content.

Minimum Requirements:

• Associate or Bachelor’s degree.
• Proven experience as a Content Manager, Social Media Manager, or similar role, preferably in the D2C.
• Hands-on experience in TikTok and Instagram, with a portfolio showcasing successful campaigns.
• Proficiency in utilizing AI tools.
• Excellent writing, editing, and proofreading skills with a strong attention to detail.
• Proficiency in using social media platforms and native reporting (Facebook, Instagram, X (Twitter), LinkedIn, YouTube, TikTok, etc.).
• Experience with SEO, keyword research, and web traffic metrics.
• Strong graphic design skills and proficiency in design tools.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong analytical skills and ability to translate data into actionable insights.
• Passion for health, wellness, and the vitamins and supplements industry.

Our DNA is P-R-E-N-E-T-I-C-S. See what each word of our company name means: Get to know us; Get to know our DNA!

Company Values:

Passion: You are passionate about our mission and your job, and inspire others with your drive for excellence. Resilience: You are tenacious and calm despite challenges, changes, and stress. Sleeves rolled up, you attack every challenge head-on. Empowerment: You help colleagues across Prenetics succeed. You foster a strong team spirit while encouraging others to take initiatives and risks. Integrity: You are trustworthy, honest and accountable to your actions and commitments. Epic: You dare to take risks, deliver results and make things happen. You possess a growth mind-set and strive to continuously improve. Transparency: You speak up and share information even if it is controversial or difficult. You share wins and failures openly. Ingenuity: You make wise decisions despite ambiguity. You think outside the box, challenge the status quo and come up with creative solutions. Communication: You practice empathy, articulate your thoughts and ideas effectively and respectfully. Selfless: You seek what is best for Prenetics, not yourself or your team. You put the needs of the team before your own. #J-18808-Ljbffr