Business Analyst Manager

Major media company in Hong Kong with strong digital focus Job Description • Part of the Business Optimization team focusing on maximizing conversion funnels (Awareness, Acquisition, Engagement, Retention, Monetization) by deep diving into the analytics to find opportunities to optimize the business in Hong Kong and SEA markets. • Design and build BI dashboards for business analysis and will need to work closely with data engineers • Deep dive to conversion tracking and multi-touch attribution model • Construct audience segments and customer’s journeys for marketing automation • Provide A/B testing plans and analyze the testing results to optimize traffic, marketing efficiency and subscription revenue • Establish ROI, CPA, LTV goals and evaluation • Explore the data and discover patterns and correlations to define trends, make predictions and uncover root causes for certain phenomena Job Requirements • Degree holder in Business Administration, Statistics, Information System, Computing Science or related disciplines • At least 5 year experience in data analytics • Excellent analytical and problem solving skills and sensitivity to numbers and data • Good understanding and knowledge of RDBMS and Data Warehouse including Star schema DB • Experience in data extraction or programming using SQL language • Hands on experience with Business Intelligence (BI) or data visualisation tools is a must (proficiency in Excel; strong experience in Tableau, Cognos, Qlikview, Power BI or BusinessObjects)• Experience in Data Mining (SPSS, R/Python, SAS) is an advantage • Good command of spoken and written English and willing to travel #J-18808-Ljbffr