Digital Marketing & Social Media Specialist / Manager

JD- Digital Marketing & Social Media Specialist / Manager Location : Mumbai, Maharashtra, India Work Ex : Minimum 5 Years Time : U.S. Shift timings - 8:30 AM – 5:30 PM EST (Indian timings - 6/7pm - 3/4am) About the role: - We are seeking a highly skilled Digital Marketing & Social Media Specialist who will play a critical role in shaping and executing our social media strategy as an individual contributor to enhance brand awareness and engagement with US-based clients & audiences. Key Responsibilities: -1. Social Media Strategy : - Develop and execute a comprehensive social media strategy, including the implementation of new and existing social media channels to strengthen our brand's presence in the US market. 2. Campaign Plan, execute & Track : - Create, monitor, and report on the performance of social media campaigns, providing insights and recommendations for improvement. 3. Community Engagement : - Actively interact with our followers across various social media platforms and online communities, such as Facebook, Twitter, Quora, and more. 4. Content Creation : - Create unique and creative content in English for our social media platforms to engage our audience and convey our brand's message effectively using Canva or any other tool. 5. Channel Research : - Research, analyze, and implement new social media channels to expand our reach and connect with diverse audiences. 6. Collaboration : - Collaborate closely with other teams, including sales, HR, and others, to align social media efforts with broader company goals and initiatives including managing the internal communication/marketing platforms. 7. Audience Growth : - Work to sustainably increase the number of fans and followers on our social media platforms. 8. Multichannel marketing : - Implement digital marketing activities across a broad range of digital channels including managing the company website, SEO, SEM, etc. for effectively communicating company strategies as and when needed. 9. Analytics and Reporting : Generate reports for digital marketing campaigns using analytics tools, presenting data in an easily understandable format. Continuously analyze campaign performance and refine marketing strategies accordingly. 10. Creating offline content : - Conceptualizing, creating, and collaborating with the sales team and vendors to ensure offline content is readily & timely available like flyers, gifting, etc 11. Consumer insights : - Conduct research on market trends, target audiences, and competitors. Analyze the end-to-end consumer journey to drice engagement and conversions. 12. Lead generation: - Proactively generating new leads, identifying decision markers, screening potential opportunities, and strategically pursuing deals that align with our business strategies. Minimum Qualifications & Skills:

• Graduate in any stream (preferably Marketing) BBA / MBA or specialization in marketing, communications, media studies, or any related field.
• Proven track record in a similar social media management role of min 5 years (IT Consulting Industry or for US market) (Preferred)
• Social Media Strategist using social media for brand awareness and impressions.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google and other social media best practices
• Expertise on web and graphic designing tools like Photoshop, Canva, Illustrator etc. creating - engaging content and publishing videos, blogs, posts etc.
• Must-have experience in lead generation campaigns.
• Expertise in managing website, SEO, SMM and a deep knowledge and understanding on web traffic metrics.
• Experience with doing audience and buyer persona research.
• Good understanding of social media KPIs
• Excellent multitasking skills
• Creative mindset and strong organizational skills. Should have the ability to work on multiple projects simultaneously in a structured manner.