Media Buyer & Social Media specialist

Job Description

• Help identify target audiences.
• Compare and negotiate prices, advertising space, and broadcast time.
• Optimize plans and budgets according to the best solutions
• Prepare schedules and modify them when needed
• Try new platforms and channels
• Ensure that ads are creative and displayed appropriately
• Monitor costs and return on investment (ROI) and report to the Marketing Manager
• Providing reports on clients and building long-term relationships
• Preparing summaries of an interactive strategic digital marketing plan.
• Responsible for implementing integrated digital media campaigns.
• Analyze business performance with the help of digital tools and reports and submit reports to the Marketing Manager
• Develop performance campaigns on Facebook/Instagram and Google.
• Advertising keywords.
• Preparing digital campaigns on Snapchat and Twitter.
• Monitor digital campaigns on different platforms.
• Create search engine marketing campaigns
• Produce keyword analysis and research.
• Providing competitive analysis and research.
• Providing competitive analyzes and media reports.
• Producing digital campaign implementation and reporting.

Job Requirements

• Proven experience as a Media Buyer with a strong focus on advertising posts and products on social media platforms.
• In-depth knowledge of various advertising platforms, such as Facebook Ads Manager, Instagram Ads, Twitter Ads, LinkedIn Ads, etc.
• Proficient in using social media analytics tools to measure the performance and ROI of advertising campaigns.
• Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions to optimize campaign strategies.
• Excellent communication and negotiation skills, with the ability to collaborate effectively with internal teams and external partners.
• Up-to-date knowledge of industry trends, best practices, and innovations in social media advertising.
• Highly organized with the ability to manage multiple campaigns simultaneously and meet deadlines.
• Attention to detail, especially when evaluating campaign performance, tracking expenditures, and calculating ROI.
• A bachelor's degree in marketing, advertising, communications, or a related field is preferred.
• Certifications in social media advertising platforms (e.g., Facebook Blueprint) are a plus.