Senior Manager Marketing B2B amp B2C - Al-Futtaim

Established inthe 1930s as a trading business AlFuttaim Group today is one of themost diversified and progressive privately held regional businessesheadquartered in Dubai United Arab Emirates. Structured into fiveoperating divisions; automotive financial services real estateretail and healthcare; employing more than 35000 employees acrossmore than 20 countries in the Middle East Asia and Africa AlFuttaimGroup partners with over 200 of the worlds most admired andinnovative brands. AlFuttaim Groups entrepreneurship and relentlesscustomer focus enables the organization to continue to grow andexpand; responding to the changing needs of our customers withinthe societies in which we operate.By upholdingour values of respect excellence collaboration and integrity;AlFuttaim Group continues to enrich the lives and aspirations ofour customers each and everydayOverviewof the role:The Senior MarketingManager B2C & B2B role will be key in translating MarketingBusiness strategies into product and service strategies androadmaps for the Global Aftersales Automotive division. The rightcandidate will be tasked with driving the growth of the businessthrough a focus on consumer insights customer experience design anddata backed decisions which will lead the After Sales portfolio ofproducts and Services that delivers sales performance marginstrength and competitive advantage in the Automotive sector in theUAE region and all AFA Global aftersalesbusinesses.This isa critical role that will help us deliver not only on existingMarketing roadmaps and aspirations but will be bringing forwardideas and innovative new ways to provide best in class end to endcustomer experiences from ideation to go to market and beyondstages. Leading from the front the right candidate will beresponsible for maximising sales / profit through commercialunderstanding of product customer and internalcapabilities.Thisrole will use specific discipline & technical knowledge toplan and enable a strategic roadmap for an agile marketing plan andactivities that integrate data analytics online to offline customerjourney in order to deliver outcomes for the Global AftersalesAutomotive division aspiration with an ongoing role to drivecontinuous improvement beyond the completion of the initialuplift.This rolewill work in a fastpaced environment and collaborate withcrossfunctional teams and business stakeholders to define ourMarketing priorities & roadmaps. In this role the rightcandidate will be responsible for gathering requirements generatingideas developing appropriate business cases and prioritizingaccording to the strategic direction of AF Global AftersalesDivision & AF Automotive division (CoE CustomerCentricity).Highlights:SuperviseMarketing Strategy plan &implementationManagementof: o Managing the team for B2B& B2C requirements for aftersales business includingAlFuttaim Auto Centers (ALAC) o Internal AlFuttaimstakeholders o Experiential projects sponsorships/partnerships planning and strategy implementation. oSocial media strategy development and implementation separately foreach business relevant to the brand positioning to maximizeengagement opportunities and loyalty o Agency partnerrelationships Coordinationof: o Public Relations planning and execution o CRM communication across the customer journey o In conjunction with the Performance management teamresponsible for supporting the businesses in the development andimplementation of their digital strategy including the executionmaintenance and optimizing of all digital plans.What youwill do:Supervise MarketingStrategy plan & implementation oDefine and develop the annual marketing strategy in alignment withthe business objectives o Design the correspondingcommunications plan in accordance with the approved strategyBrandManagement o Develop a strategic directionplan for brands association with external/internal stakeholders(Global Aftersales brands including AlFuttaim Auto Centers (ALAC)external but relevant businesses) as part of the wider experientialstrategy. o Work with the heads of each business andcentral PR team to develop the appropriate communication &PR strategies. Social MediaManagement o Development and strategicsteering of the brand social media strategy in line with the widermarketing and business goals o Development andmanagement of alwayson brand and product social contentcomplimenting ongoing campaigns and brand positioning oIntegration and implementation of social media into all brandactivities both physical and virtual.Digital: oCoordinate cross functionally with internal teams to manage:Individual business websites to ensure compliance to brandstandards tonality and communicationdirectionDigital media planning &performanceCRM communications to ensureefficiencies of outbound marketing initiativesCampaign and Agencymanagement o Active participation in allcampaign planning management and implementation across the agencyecosystem. o Active participation in agency partnermanagement with marketing colleagues and attendance of all agencystatus sessions. Analytics &Reporting o Development and implementation ofregular reports in cooperation with business head and centralmarketing team focusing on brand performance in the experientialand digital spaces. o Delivery of a quarterly insightsreport focusing on brand performance in the responsible domain forthe previous quarter aimed at providing tangible recommendationstowards future plans to meet both brand and business goals. o Marketing Investment tracking and management includingsupervision of PO issuance invoicing and budget updatesRequired Skills to besuccessful:You should haveB2B & B2C experienceAfter MarketexperienceExcellent communicationskillsProactive &creativeAbout theTeam:You will be reporting to Head ofMarcomms &Planning.Whatequips you for therole:Business qualificationwith a strong understanding of operational & commercialmarketingB2B and/or B2C expertise/experiencemandatoryPreferable to have some previousexperience and knowledge on the UAEs legal landscape when it comesto MarComs related topicsBudget management forcentral costs and specificprojects/initiativesNeeds to be fullyproficient in Microsoft Office Tools (Word Excel andPowerPoint)5 8 years B2C or B2B marketingexperience with relevant exposure to the automotiveindustry.Excellent verbal and written Englishcommunication skills essential.Due to thenature of this exciting opportunity the role will need to be highlyflexible can move in a fastpaced competitive environment anddeliver against team objectives.Manage andsupport the Global After Sales marketing team including AlFuttaimAuto Centers (ALAC)Keep a good relationshipwith all Head of Businesses and work with them on the marketingstrategical direction for their departments and cascade to themarketing team membersMaintain the overviewand follow up on the different project and initiatives and ensureall will be within the agreed timing andbudgetAboutAlFuttaim Automotive A major division of theUAEbased AlFuttaim Group of companies AlFuttaimAutomotive is an industry leader with presence in 10countries across the Middle East Asia and Africa. Ourcore business activities at AlFuttaim Automotive includedistribution manufacturing leasing and aftersales and we are firmlyestablished as the regional representative of some of the worldsmost iconic automotive brands: Toyota Lexus Honda Jeep ChryslerDodge Volvo and RAM. We are driven by a customercentricapproach constantly pushing the boundaries on innovation qualitystandards and valueadded service across our vast universe ofcustomers right from motoring enthusiasts to fleet operators tocontractors. Our mission is to become the leader in custommademobility solutions by delivering nothing less than worldclassomnichannel experiences. We channel our local expertiseand global trust to deliver one of the most comprehensiveportfolios of mobility products and solutions from passenger carsto SUVs electric vehicles to highperformance motorbikes commercialvehicles to industrial & construction equipment.What keeps the company moving forward is a 9000member strong teamwith inspiring possibilities for growth throughout the career path.This is AlFuttaim Automotive and we empower talent to moveforward.This jobhas been sourced from an external job board. More jobson INT