Senior Brand Manager

Brand ManagerJoin Our Team! We're on the lookout for a talented Brand Manager. As a Brand Manager, you will oversee and manage the brand identity and reputation of a company or product. You will develop and implement brand strategies to effectively communicate the brand's message to the target audience and differentiate it from competitors. Your ultimate goal is to build brand equity and increase brand awareness, loyalty, and sales.Responsibilities:· Analyze the market, target audience, and competitors to create a comprehensive brand strategy. Define the brand's positioning, values, personality, and messaging.· Maintain consistency in brand identity across all communication channels and touchpoints, managing elements such as logos, typography, colors, and visual assets.· Collaborate with various teams, including advertising, digital marketing, public relations, and creative services, to develop and execute impactful marketing campaigns aligned with the brand strategy.· Perform market research and analysis to understand consumer behavior, market trends, and competitor activities. Use this data to identify opportunities for brand growth and adaptation.· Work with product development teams to align new product launches or improvements with the brand strategy, ensuring products meet the brand's values and the target audience's expectations.· Develop and oversee communication strategies across different channels, including advertising, social media, public relations, and events. Maintain consistent messaging and tone of voice that reflects the brand's identity.· Evaluate brand performance through key metrics such as brand awareness, customer perception, and market share. Identify areas of improvement and optimize brand strategies accordingly.· Create and maintain brand guidelines that outline the brand's visual and verbal identity. Provide guidance and support to internal teams and external partners to ensure consistent brand representation.· Collaborate with cross-functional teams, including sales, marketing, product, and senior management, to align brand strategies with business objectives. Build relationships with external stakeholders, such as agencies, partners, and influencers, to support brand initiatives.· Be prepared to effectively handle potential brand crises, including addressing negative publicity, managing customer complaints, and protecting the brand's reputation.Requirements:· A bachelor's or master's degree in marketing, advertising, business administration, or a related field is preferred.· Relevant coursework in branding, consumer behavior, marketing research, and communication is beneficial.· Previous experience in brand management, marketing, advertising, or related roles is highly desirable.· Proficiency in developing brand strategies, conducting market research, and implementing effective marketing campaigns.· Ability to analyze market trends, identify opportunities, and develop long-term plans to strengthen the brand's market position.· Strong collaboration and leadership skills to effectively manage projects, build relationships, and influence others.· Knowledge of digital marketing and social media.· Excellent written and verbal communication skills.Job Type:Full-timeTimings:9:00 pm to 6:00 amBenefits:Market Competitive SalaryPaid Leaves· Opportunities for career growth and professional development.Address:Office No. 4th Floor Street 27-C, Lane 11, 6 Khayaban-e-Bukhari, Phase Defence Housing Authority, Karachi, 75500Job Type: Full-time#J-18808-Ljbffr