Chief Marketing Officer

Datamaran is searching for a Marketing Superstar who can 10x our growth. A highly professional leader and team player, who is comfortable in a dynamic environment, adept at successful prioritisation of continually changing opportunities. To do this, we seek a positively minded Marketing Leader with a collaborative can-do attitudeResponsibilities:Marketing and Community LeadershipAs part of Datamaran's Leadership Team, contribute to guiding principles of the business including vision and strategic directionDevelop Datamaran's profile as Category Leader: Plan, create and implement engaging, compelling, highly shareable content - written, audio, and video - that tells our story to raise awareness, inspire support, drive audience development, and grow/engage our audience and member baseTake ownership of Demand Generation. Implement a data-driven marketing strategy to build market awareness and interest in Datamaran's products and services to deliver long-term client engagement: acquisition, retention, and advocacy across all channelsOwn the departmental budget to oversee and lead all marketing, communications, PR, events, campaigns and initiatives. Identify opportunities to capture new segmentsDeliver annual marketing strategy and plan with team inputs and insights. Ensure alignment Datamaran's vision and strategic growth plan across all departmentsConduct regular business reviews for the leadership team, offering marketing insights including but not limited to competitive industry activity and opportunitiesPerform regular analysis of key metrics for data extraction, management, and insights to provide an accurate depiction of market + sales impact to leadershipElevate the client acquisition practices with the team including technical sophistication and experimentation with new technologiesContinual improvement, developing and implementing new programs and initiatives to deliver client valueDrive conversion of prospects to active clients through funnel optimisationPush strategic direction for the marketing operations aligned with product offerings, campaigns, and branding efforts in the short and long termDeliver breakthrough ideas, innovation and leadership to deliver a comprehensive go-to-market plan for net new clients via all relevant mediums and channels (e.g. digital campaigns, online/live events, paid, 3rd party channels, social media, organic)Define integrated, effective campaigns and programs - internally and externally - to meet business revenue and client acquisition goals with sales, product, and CSImprove and apply best practice to ensure program success, making impactful programs globally visible and available with measurable outcomesCreate and execute an annual integrated digital marketing & communications plan reflecting a deep understanding of both traditional and innovative digital marketing and engagement tactics utilising the emerging trends in social media engagementCollaborationBuild and maintain positive working relationships across all internal teams, leaders and partnersWork in close collaboration with Sales to support the creation of scalable and sustainable go-to-market strategies and support sales enablement tools and account based marketingEffective collaboration with Datamaran's internal ESG Expert TeamEvaluate and report on the progress and effectiveness of the marketing and communications strategy to the senior leadership team and functional business unitsManage and develop relationships with external marketing partnersHands-on position, comfortable dealing with the high-level strategy as well operating tacticallyTravel to trade-shows, industry conferences and leadership/department events/summitsTeam Leadership and DevelopmentProvide effective leadership for the marketing and communications team to ensure it functions in a collaborative, inclusive and productive fashion that supports the company's core values and strengthens its culture. Identify team efficiencies and growth opportunities as Datamaran continues to scaleProvide progressive management and empathetic leadership to direct and indirect reports, focusing on effective collaboration within an integrated team environmentManage direct reports' performance and career advancement, as well as lead their professional development, training, and mentoringDedicate sufficient time to developing staff and creating opportunities for team members to operate at a higher impact level to ensure the successful deliverability of targeted outcomesDevelop a teamwork over ego culture of winning togetherRequirementsQualifications:Marketing LeadershipMinimum 12+ years of successful B2B marketing experience in a SaaS, Enterprise Software, Cloud environment5+ years management with a demonstrable track record of cohesive team building and leadership at Director and/or VP level together with experience as a CMOExperience in high-growth, dynamic scale-up environments, taking a company from 10m to 100m ARRStrategic mindset with willingness to be hands-on implementing programsUnderstanding of how to engage C-Level audiencesTrack record of effectively executing integrated, streamlined marketing programs with a compelling message to drive pipeline across territories and verticalsSuccessful implementation of effective B2B Social Media programsComfortable dealing with ambiguity, with the capacity to cut through and craft Datamaran's messaging to be directly relevant and engaging to specific audiences Exceptional stakeholder management skills with demonstrated ability to lead and work with senior executives across the businessEmpathetic, collaborative, leadership with a focus on facilitating outcomes with a teamAnalytical marketing mindset and proven success leveraging and optimising data to grow marketing channels in a highly competitive industryExceptional interpersonal skills. Innate strength in relationship-building with the ability to convince, empower, motivate and encourage continual improvementBusiness And Marketing ExperienceProven track record of building, leading, and managing integrated campaigns across multiple channels including web, social, email, as well as in-person events and other activitiesExperience in digital marketing, with a strong understanding of lead generation, account-based marketing, buyer journey nurturing, and client acquisitionExpertise in SEO, paid digital, marketing operation, brand building, and data & analyticsBoth traditional and digital media buying concepts and processes experienceExperience developing, managing, and growing a brandSuccess in OKR working with accountability, measure key outcomesBusiness-level+ English language, with excellent written, verbal and presentation skills to address audiences of varying seniority and relevanceExperience with marketing automation tools, specifically HubSpot, and Salesforce CRM Successful background in global companies, distributed teams and remote workingInterested candidates please apply or feel free to reach out directly to brendon.smith@datamaran.com*Note to recruiters: thank you for your potential interest but we are currently not looking to work with any external staffing agencies*BenefitsSome of Datamaran's Benefits available to our Netherlands-based Datamaraneers:Competitive Salary Package including an Equity ProgramRelocation supportFlexible working hours to accommodate your family and personal needs25 days of a paid vacation days + public holidaysLearning and professional development programs Pension plan (non-contributory)Healthcare contributionGym programmeBest IT equipment and software to support your work including Macbook (or Linux if you prefer)Equal opportunity employer New benefits continue to be introduced as the Netherlands team grows

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