Search Engine Optimization Specialist

Location: Bangalore office/RemoteSalary Range: 5-6 LPAYears of exp: 2 yrs Responsibilities :Conduct keyword research including discovery and expansion of keyword opportunities.Analyze website and social media pages and provide recommendations for improvement.Monitor website traffic, search results, and other relevant metrics to devise strategies for improvement.Compile all relevant performance metrics and create compelling and user-friendly reports on a monthly basis.Optimizing pages for desktop, tablet, and mobile use.Monitoring and suggesting ideas to enhance user engagement across our website.Perform competitor analysis to identify content gaps and areas for improvement in website design.Build and execute foolproof link-building strategies.Collaborate with other team members like content creators, social media managers, data analysts, etc. to align integrated marketing strategies and scale communication efforts.Provide suggestions for SEO-friendly content creation by analyzing existing content marketing strategy, keyword strategy, and data/traffic analysisResponsible for technical monitoring of website architecture, crawl issues, and webmaster tool errors.Analysis and optimization of SEO efforts and results - derive actionable insights and programs to increase search results rank, drive traffic, and ultimately scale in customer acquisition and engagement.Requirements:More than 2 years of experience, preferably in the B2B tech industry with prior experience in SaaS.Expertise in all the aspects of SEO (on-page, off-page, technical SEO).Expertise in popular SEO industry tools and resources, including Adobe/Google Analytics, Google Search Console, DeepCrawl, SEMRush, SERanking, and Lucky Orange to obtain actionable insights specifically GA4Knowledge of ranking factors and search engine algorithmsExcellent written, verbal, analytical, and research skillsWillingness to learn new tools and new methodologies of working.Attention to detail when pulling data from multiple platformsInquisitive nature and an ability to think creativelyUp to date with new trends and best SEO practices. PRB