Marketing (not advertising) Manager to work at Cape Town International Airport. R35 000 CTC per month before tax.

Job DescriptionJob Title: Marketing ManagerLocation: Cape Town International AirportType: Full-timeSalary: R35 000 CTC per month (before tax)Reports to: General Manager/Director of MarketingJob Summary:We are seeking a highly motivated and experienced Marketing Manager to join our team at King Shaka International Airport in Durban. The ideal candidate will be responsible for developing and executing marketing strategies to promote the airport's services, increase passenger traffic, and enhance the overall customer experience.Key Responsibilities:Strategic Planning and ExecutionDevelop and implement comprehensive marketing strategies and campaigns to promote the airport's services and facilities.Identify market trends, customer needs, and competitive landscape to inform marketing strategies.Set marketing goals and objectives in alignment with the airport's overall business goals.Campaign ManagementPlan, execute, and monitor marketing campaigns across various channels, including digital, print, social media, and events.Collaborate with internal teams and external partners to create engaging content and promotional materials.Track and analyse the performance of marketing campaigns, adjusting strategies as needed to meet objectives.Customer Engagement and ExperienceEnhance the customer experience by developing initiatives to improve passenger services and amenities.Conduct customer surveys and feedback sessions to gather insights and improve service offerings.Implement loyalty programs and promotional offers to attract and retain customers.Brand ManagementEnsure consistent application of the airport's brand guidelines across all marketing materials and communications.Develop and maintain strong brand positioning to enhance the airport's image and reputation.Manage relationships with media and PR agencies to increase brand visibility.Market Research and AnalysisConduct market research to identify new business opportunities and areas for growth.Analyse market data, customer feedback, and industry trends to inform marketing strategies.Prepare and present regular reports on marketing activities and performance to senior management.Budget ManagementDevelop and manage the marketing budget, ensuring efficient allocation of resources.Monitor and control marketing expenditures to stay within budget.RequirementsQualifications:Education and ExperienceBachelor's degree in Marketing, Business Administration, or a related field.Minimum of 5 years of experience in marketing, preferably within the travel, tourism, or aviation industry.Proven track record of developing and executing successful marketing campaigns.Skills and CompetenciesStrong strategic thinking and planning skills.Excellent communication and interpersonal skills.Proficiency in digital marketing tools and platforms.Ability to analyse data and derive actionable insights.Strong project management and organizational skills.Creative and innovative mindset.Preferred AttributesExperience working in the aviation or travel industry.Knowledge of local and international travel trends.Ability to work in a fast-paced, dynamic environment.Strong leadership skills and ability to work collaboratively with cross-functional teams.RequirementsQualifications: Education and Experience Bachelor's degree in Marketing, Business Administration, or a related field. Minimum of 5 years of experience in marketing, preferably within the travel, tourism, or aviation industry. Proven track record of developing and executing successful marketing campaigns. Skills and Competencies Strong strategic thinking and planning skills. Excellent communication and interpersonal skills. Proficiency in digital marketing tools and platforms. Ability to analyse data and derive actionable insights. Strong project management and organizational skills. Creative and innovative mindset. Preferred Attributes Experience working in the aviation or travel industry. Knowledge of local and international travel trends. Ability to work in a fast-paced, dynamic environment. Strong leadership skills and ability to work collaboratively with cross-functional teams.