Performance Marketing Google Ads (PPC) & Social Media Marketing Professional

Roles & Responsibilities:As a Google Ads Specialist, you will be responsible for:Complete responsibility of Google Ads, Ads, Facebook ads.End to end campaign management (From forecasting to executing, monitoring, evaluating and optimizing campaign performance to generate maximum leads)Conduct keyword research and optimize the campaigns.Research and analyze competitor advertising links and strategize the best plan ahead for the business.Optimize the ad copy, landing pages for the best lead quality.Optimize the campaigns regularly for improving the performance.Identify trends and insights, and optimize spend and performance based on the insights.Measure and report performance of all marketing campaigns, and assess against goals.Brainstorm new and creative growth strategies.Build on an existing level of search engine marketing expertise and develop a reputation for innovation and efficiency.Stay up-to-date with industry trends and developments in search engine marketing, digital marketing as well as consumer behaviour and recommend improvements. Skills Required:Proven 2+ years SEM experience in managing PPC campaigns across Google, well-versed in performance marketing, conversion, and online customer acquisition.The Specialist will also portray a passion and exceptional analytical skills and demonstrate fluency in the acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.Should have a good understanding of Google Analytics, Google Tag Manager.Must be a graduate.Should possess excellent communication skills.Strong analytical and problem-solving abilities.Should be aware of all the latest digital marketing tactics and strategies.Should be willing to work in a dynamic startup environment.The ability to think creatively and work independently in a fast working environment.Social Media Marketing Marketing management skills will add a benefit. PRB