Senior e-Commerce Manager

Who are we: A leading retail business.Who are we looking for: An experienced Senior E-commerce & Digital Marketing Manager in Cape Town to lead and expand our digital presence across multiple brands.What will you do: Ideal candidate must have a proven track record in transitioning from traditional to online marketing and thrive in a diverse digital environment.  Take ownership of existing and new e-commerce websites, apps, and channels, including digital marketing for all brands within the GroupDemonstrate a thorough understanding of the e-commerce and digital marketing landscape and guiding the business on the e-commerce business modelDevelop an e-commerce strategy to attract, convert and retain online customers by proactively studying market trends, competitors, and customer behavioursSet, manage and report on e-commerce reach, sales and marketing budgetsManage the social media marketing team comprising a social media manager, ensuring digital assets and content are effectively managedWork closely with the merchandise teams to execute e-commerce merchandising strategies, managing online product inventory, taxonomy, and data to optimise category differentiation and growthWork with marketing manager, brand managers, and ad agencies to develop, track, evaluate and optimise effective digital marketing campaigns to achieve key performance indicators (KPIs) and maximise ROIContinually optimise lead generation, sales, and customer satisfaction by monitoring and testing site functionality and performance regarding search engine optimisation, customer journey and conversion ratesSource and manage third-party specialists for technology and performance marketing solutions needed to drive e-commerce strategy.Collaborate and create strategic relationships with payment partners, e-commerce partners and internal stake holdersOversee all aspects of e-commerce including digital marketing web design, content, web design, promotional campaigns and GTMFacilitate the onboarding of the Group's outstanding brands to e-commerce platformsWhat do you need:  Marketing degree or similar; specialization in online and digital marketing is an advantageMinimum of 10 years marketing experience preferably in retail, of which at least 3 years in a middle / senior management role,No less than five years of experience in e-commerce strategy, operations, and digital marketingDemonstrable experience and expertise in social media, SEO, PPC, mobile, and email marketingStrong knowledge of e-commerce platforms such as Magento and WooCommerce, and payment gatewaysROI-focused and able to work well in a highly target-driven environmentAbility to work well under pressure and manage a significant workloadExcellent analytical skills and experience using leading data analysis tools and platforms, such as GA4 and SproutAbility to work independently and collaborate effectivelyAbility to travel in Southern Africa