Search Engine Optimization Specialist

Job Description

• Design, execute & manage SEO processes, content strategies outreach campaigns
• Develop optimization strategies that increase the company's search engine results rankings.
• Research SEO keywords to use throughout the company's website and marketing materials.
• Set measurable goals that demonstrate improvement in marketing efforts.
• Monitor daily performance metrics to understand the SEO strategy performance.
• Efficiently communicate with the marketing department to align the company goals.
• Write compelling and high-quality website content, including blog posts and page descriptions in Arabic and English.
• Update content and website links for maximum optimization and search engine rankings.
• Monitor Google Webmaster Tools to identify site issues, such as crawl errors and html suggestions
• Manage on-page and off-page SEO efforts by optimizing content, overseeing reporting, conducting regular SEO audits to increase organic rankings
• Supporting with SEO audits for our international campaigns, offering key recommendations on strategy
• Implement enterprise content gap analyses
• Build and maintain weekly, monthly & quarterly SEO reports tracking content performance, traffic analytics and search trends  for management 
• Monitor, track and report on SEO performance and trends
• A sophisticated understanding of organic search and content marketing
• Prior experience using SEO analysis/research tools like Majestic, SEM rush, or similar tools
• Web analytics experience with knowledge of analytical tools such as Google Analytics, Power BI & Google Webmaster Tools
• Work with product & engineering to define technical SEO requirements
• Identify opportunities to improve crawling & indexation
• Support for page remapping & URL structural updates
• Bi-weekly site audits and reporting, with recommendations and roadmap scheduling

Job Requirements

• 2-5 years of experience in a SEO role
• 1+ year experience with  HTML ,  CSS ,  JavaScript .
• Experience with SEO industry programs, such as Google Analytics or Adobe Analytics.
• Experience with on-page and off-page SEO.
• Experience with creating backlinks.
• Knowledge of keyword research and data mining tools.
• Able to complete competitive analysis of other companies within the industry.
• Excellent written Arabic and English verbal communication skills (email, phone, etc.).
• Comfortable analyzing high volumes of data on a daily basis
• Experience with other aspects of marketing, such as customer growth and promotion, is a plus.
• A passion for deep analysis of web technologies & SEO
• Familiarity with Webflow CMS.
• A strong understanding of search engine crawlers
• Technical auditing experience on small to large web sites, both static and dynamic
• Ability to recognize common technical issues and explain the solutions coherently
• Ability to diagnose and resolve technical issues on site
• Ability to research technical issues and make actionable and well-informed recommendations based on your findings
• Comfortable retrieving and analyzing data from Google and Bing Webmaster Tools
• Advanced Excel skills (pivot tables, look-up function and conditional functions)
• Familiarity with log file analysis
• Structured markup understanding
• Ability to work in a fast-paced environment
• A bachelor's degree in communications, information technology, marketing