SEO Senior Content Specialist - Australia & New Zealand
تفاصيل الوظيفة
Job Description We're looking for an English speaking Senior Business Content Specialist to join our growing SEO Content team and bring growth through B2B content in Wise's Australia and N ew Zealand blog. Content and SEO at Wise is about making sure we offer the best possible content and on-site experience for our customers and potential customers. We don't believe in stuffing keywords or building artificial links, but we do believe in quality content that inspires and helps readers to find answers. This role is ideal for candidates with senior level experience in SEO content marketing, who are experienced in content creation and business marketing. At Wise we're on a mission to empower our users to make smart financial decisions based on transparent information. Our content team is no different. We produce content and constantly monitor its performance, because we believe that working in SEO means understanding how the content help the end user. Your Mission:
- Produce SEO optimised business content for our Australia and New Zealand blog, to help fuel the adoption of Wise Business
- Revisit, optimise and improve older articles to boost their performance
- Conduct keyword research to plan content that drives organic traffic to our blog and attracts potential new business customers
- Edit copy - you're not afraid to fix copy or make direct changes when necessary
- Find, coordinate and manage a bunch of talented freelance writers
- Own your content - from ideas to briefing, proofreading, editing, publishing articles and reporting: you will own every stage of the process
- Understand the wants, needs and pain points of our potential business customers
- Analyse the performance of your blog, write detailed reports, and use these findings to bring more growth
- Know and proactively monitor the competitor landscape in your locales
- Size up and prioritise content projects/initiatives based on growth impact/potential
- Strong collaboration within the SEO Content team as well as other relevant teams in Wise
- You speak and write English on a native level
- You have experience with marketing to business customers in the Pacific region, or B2B marketing in general.
- You have 2-3 years of SEO / B2B content and have brought demonstrable impact in terms of new customers and business goals through your content (beyond just traffic)
- You are able to use different SEO tools (GA, GSC, Ahrefs, SEMRush and Looker (bonus)) and explain your analysis / findings to other people in an easy-to-understand way
- You're strategic and used to building hypotheses / new initiatives backed by data
- You know your way around words. From small copy changes to fixing blog articles in bulk - you'll get it done
- If you have experience with B2B marketing for financial products in Australia or New Zealand, that's a huge plus
- You thrive more on autonomy than structure. You're not afraid to take responsibility and ownership of your work
- Starting salary: 4,580 to 6,250 SGD monthly
- Company Restricted Stock Units
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