Manager, Measurement & Analytics

Overview

Location: Hybrid at Foot Locker Europe.com Headquarter, Utrecht, Netherlands

About Us: Foot Locker the OG of sneakers! We're gearing up to celebrate our 50th anniversary in 2024 and continue to lead the pack as the ultimate footwear retailer.

Our Squad: Join our innovative Media team, where your analytical prowess will play a pivotal role. We're the digital enthusiasts helping to shape the future of Foot Locker's online presence.

The Gig

As the Manager, Measurement & Media Analytics, you're the maestro of data, supporting the team in hitting our ambitious sales targets. Dive deep into quantitative and qualitative data, working closely with our global Data & Analytics team, to supercharge and refine our media strategies across Europe, both online and offline.

Responsibilities

Data Alchemy: Use your magical touch to analyze and measure strategic and tactical media performance, employing scientific practices and a keen eye for detail.

Insightful Reporting: Report your findings effectively, bringing team members and stakeholders along on the journey with forward-looking, action-oriented insights.

A/B Testing Champion: Empower our teams with your expertise in A/B testing processes, discovering and testing new growth opportunities to enhance our strategies.

Personalization Prodigy: Implement personalized strategies, ensuring the right media reaches the right customer, enhancing our customer experiences.

Tech Savvy: Utilize tools like Google Analytics, SQL, PowerBI, and Adobe Analytics to support the media and leadership team, becoming our go-to expert in digital marketing reporting.

Knowledge Maven: Stay ahead of the curve by researching industry news and sharing your insights, expanding our internal knowledge base.

Collaborative Explorer: Work seamlessly with cross-functional teams, supporting program, marketing, and operational objectives across various tools and technologies.

Statistical Sorcery: Perform statistical analysis of A/B/N tests, utilizing your expertise to enhance our analytical capabilities.

Qualifications

What We're Looking For:

Bachelor's degree preferred, but a combination of education and relevant experience will be considered.

Analytical Whiz: 4+ years of experience in an analytical role, handling customer and media performance data, with a strong understanding of digital marketing and media landscape.

Data Storyteller: Excellent written, verbal, and communication skills, transforming raw data into compelling narratives that drive decisions.

Tech Enthusiast: Expert understanding of Google Analytics, PowerBI, and familiarity with Adobe Analytics. Knowledge of SQL and Python is a plus.

Versatile Explorer: Knowledge of various analytical disciplines, including customer, ecommerce, and retail sales data. Familiarity with conversion optimization concepts, customer lifecycle, and user experience analysis.

Statistical Savvy: Ability to perform statistical analysis of A/B/N tests, comfortable in ambiguous analytical situations, and adept at making and evaluating assumptions.

Independent Thinker: Highly motivated, capable of working independently and collaboratively in a team environment.

Ready to shape the future of Foot Locker's digital marketing? We're excited to see how you'll make your mark as our Manager, Measurement & Media Analytics. Join us and be a part of our legendary journey!

Benefits

Recognition, inclusion and belonging in a diverse environment

25 holidays and flexible working (hybrid position, in office ~2 days p/w)

Employee Discount on in-store and online products

Casual Sneaker Culture

Learning & Health/Wellbeing programs

Career development and growth in an ambitious international team

Travel reimbursement

Pension Plan

Discounted Collective Health plans

Activities organized by our Social Committee

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