Senior SEO Strategist

Senior SEO Strategist 99 Cents 2023-07-11 Cape Town CBD Job Ref #: 99c-438 Industry: Advertising Job Type: Contract Positions Available: 1 Ninety9cents is a full-service, integrated advertising agency with offices in Cape Town & Johannesburg, and is one of South Africa's largest independently owned agencies. Led by founder and Managing Director Andrew Brand, the agency's extensive client base includes leading brands such as Shoprite/Checkers, Ackerman's, PUMA, Spur to name but a few. Job Description Audits & Health Checks   Know how to perform in-depth SEO audits for both technical and marketing departments Regularly reviewing and analysing client sites for areas that can be improved and/or optimised Able to supply clear and compelling competitor audits/analysis Supply complete audit documents with supporting material like segmented URL lists Strategies  SEO Specific strategies; for client brands incl. but not limited to ranking, content, backlinking or KWR strategies Supply clear and well-prepared optimisations, recommendations and/or proposals Keeping updated on both white hat, black hat, and emerging industry SEO strategies Have sound knowledge in all SEO related thought leadership; including but not limited to blog, content, social, influencer, ecommerce, CRM, or technical sites Supporting Digital Strategy with Research, Competitor analysis and Campaign Strategy Education of clients as well as internal/external stakeholders for effective SEO implementation; as well as creating, managing, and maintaining training material  Research Keyword Research: Identifying powerful keywords to drive the most valuable traffic Analysing keywords and SEO techniques used by competitors Proactively researching best practices and the most up to date thought leadership available to provide thought leadership and training to others  Implementation  Create SEO content when required i.e., URL Naming Conventions, Meta data, H1 Tags etc. Assist with writing, testing and/or improving powerful calls-to-action to convert visitors  Writing and/or editing websites and other content with effective keywords when required The creation of templates for copywriters and their brands for various documents to assist with effective implementation of SEO on Website Copy, YouTube Copy and/or other channels as they arise Assisting and/or inputting to website structures like Site Maps, User Journeys and/or Wire Framing Ability to reach out to toxic back linking sites to resolve and improve quality ranking Work well with development, IT, Social departments for effective implementation  Good understanding of the SEO limitations of the most common CMS platforms and workarounds thereof Reporting  Reporting skills and data analysis Preparing detailed strategic reports that contain clear insights and actions Regular Visibility Reports for existing clients and liaise with relevant IT departments for effective resolution and/or implementation Escalate urgent issues with regards to ranking, channel updates, competitor activity or site malfunctions affecting SEO visibility  Job Requirements Key Requirements: 5+ years' experience in SEO (at agency level - organic preferred)  Understanding of digital marketing best practices  Prior experience in content marketing, content growth and SEO  Working knowledge and/or training of search engine optimisation practices  Working well in high pressure situations and thinking on the fly  Outstanding ability to think creatively and strategically along with the ability to identify and resolve problems  Experience managing a team and acting as mentor to more junior staff members Client presentation skills is a must  Forge, manage and improve relationships with clients as well as their IT Departments or relevant third parties  Excellent verbal and written communication skills  Ability to work within a team and independently  Experience with the latest tools, apps and systems relevant to the role i.e., AWR, AHRefs, Screaming Frog, Majestic SEO, SEMRush, GA4 and Google AdWords  Relevant Google certifications are an advantage  Strong organisational, time management, and analytical skills  Comfortable with Microsoft Office programs to manipulate data and create great presentations  An understanding of HTML/CSS and JavaScript would be an advantage