Senior Copywriter (Beauty Industry)

Hiring pre-requisites:Agency experience is preferredWork experience: 2.5 yrsScope of work for a Senior Copywriting Executive:Strategic- Work with content partners to generate new concepts and opportunities- Create case studies along with the Account Management team to be used for award entries, partnerships and pitchesCommunication & Coordination- Attend mid-size campaign briefs by the Account Management team- Meet clients every fortnight to understand clients' satisfaction with creative strategy and execution and build relationshipCreative Strategy- Decode briefs along with the account management team- Brand strategy and execution plan basis the decoded client brief for campaigns- Research, campaign strategy and content creation for new client pitches- Pitch mid-size campaigns to clients along with the Account Management team- Experiment with new content formats that can be utilized for client pitches, client briefs and new partnerships- Search for new trends and insights that can be utilized for client pitches, client briefs and new partnershipsCreative Execution- Create contextual, innovative content- Collaborate with functional teams to execute client briefs- Work closely with arts & graphics, video and production teams to co-create content- Write concepts and final scripts, and create storyboards with the art team- Quality check and vet social media content & and responses, SEO content, brand website content, blog content and final scripts written by the team- Conduct aesthetic checks and edits during pre-production and production stage- Attend shoots and music recordings to supervise work quality and processes- Conceptualize ideas related to influencer associations- Ensure accurate referencing and industry benchmarking by the teamTeam- Organize weekly team meetings to track work progress and provide feedback to the team as a whole- Create a team culture of innovation, research and self-development- Build more capable teams by mentoring and guiding them- Work with the L&D team to structure training programs that directly impact work quality along with specific competencies. PRB