Senior Marketing Manager

With 21+ years of experience building innovative digital products and solutions, Tavant provides impactful results to its customers. It has been the frontrunner in driving digital innovation and tech-enabled transformation across a wide range of industries such as Fintech, Manufacturing, Agtech, Media & Entertainment, and Retail in North America, Europe, and Asia-Pacific.Powered by Artificial Intelligence and Machine Learning algorithms, we help our customers improve operational efficiency, productivity, speed, and accuracy. Our suite of products and solutions is routinely rated high by the industry.Ours is a challenging workplace where teams are diverse, competitive, and continually searching for tomorrow's technology and brilliant minds to create it. Furthermore, we do not focus just on what we do - we also care how we do it. So, bring your talent and ambition to make a difference. We will create a world of opportunities for you.Job DetailsJob Title: Marketing ManagerLocation: Bangalore office, KoramangalaOverview As the Senior Marketing Manager for Products & Services, you will be instrumental in shaping the outbound marketing strategies for our diverse range of products and services. This role demands a dynamic professional who excels in crafting compelling messaging and positioning, developing innovative marketing programs that bolster demand, and translating technical features into substantial business advantages. A keen eye for detail, a penchant for quality, and the capacity to understand and articulate complex technical capabilities are essential.Key ResponsibilitiesMessaging & Positioning: Devise and refine positioning and messaging that distinctively sets our products and services apart in the marketplace.Sales Enablement: Relay the unique value propositions of our products and services to the sales team and create the essential sales tools to facilitate the selling process.Market, Customer, & Competitive Analysis: Become the authority on your target audience, their purchasing behavior, and criteria; gain in-depth knowledge of the competition and strategies to outperform them.Event Management and Promotion: Plan, execute, and optimize a variety of events (trade shows, webinars, conferences) to enhance brand visibility, engage potential clients, and provide a platform for product demonstrations and networking.Branding: Develop and execute comprehensive branding campaigns to strengthen brand identity, increase market presence for the identified products and services.Lead Generation Campaigns: Design and implement targeted lead generation campaigns, leveraging a mix of digital and traditional marketing channels to attract and nurture prospective clients through the sales funnel.Analyst and Public Relations: Establish and maintain strong relationships with industry analysts and media representatives; craft and disseminate press releases and handle inquiries to elevate brand presence and authority in the market.Launches: Coordinate the launch of new offerings and updates, overseeing the synergy of cross-functional teams to ensure seamless execution of the launch plan.Content Creation: Generate and regularly update a wide array of content (case studies, product videos, website copy, blog posts) to clearly communicate the benefits of our products and services to the global market.QualificationsBachelor's degree in business or marketing; MBA preferred.10 - 15 years of marketing experience.Excellent written and verbal communication skills.Proven ability to work closely with a wide range of stakeholders, including sales, engineering, and product management teams.Strong analytical skills and passion for analyzing products, competitors, and market dynamics.Ability to dive into a product and become a champion and promote features, use cases, and value propositions to customers and stakeholders. What We Offer:Competitive salary and benefits package.A dynamic and challenging work environment.Opportunities for personal and professional growth. PRB