Digital Marketing Specialist

Responsibilities will include helping shape our global digital marketing strategy and Pacific Region delivery, driving distribution support and enablement, as well as monitoring and reporting to continuously improve "outside-in" user journeys and experience. With responsibility for delivering a best-in-class online presence, we will trust you to partner effectively with multiple stakeholders to drive business/digital objectives, initiatives, and online optimisation (including traffic and conversion). The Digital CoE is a fast-paced environment that operates across Marsh McLennan global businesses, with this role reporting into the Pacific Region Digital Marketing leader. What is in it for you? Play a significant role in contributing to the online growth of our business Be part of a global organisation where you'll be able to learn, grow and develop your career Collaborate with highly skilled internal and external teams Work in a fun, dynamic, nurturing and fast-paced environment Join apany with a strong brand and strong results to match Hybrid work model We will count on you to: Provide input into and shape the overall digital CoE global strategy. Engage with marketers and business units to align region/country digital marketing objectives, roadmap and implementation with global strategy, processes and Martech. Plan strategic change initiatives and drive related digital adoption training and best practices. Provide input into KPIs/targets and drive achievement, including engagement, leads and emerce goals. Drive "outside-in" taxonomy, IA (within global framework), tagging and content performance with a core focus on experience fragments, localisation, and personalisation. Partner with CoE, drive SEO performance, including on content development, core web vitals, etc. Drive experimentation culture, plan and deliver always-on A/B testing programs. Identify opportunities an execute leads nurture campaigns. Collaborate on best structures and automation programs. Manage overall "site health", including SEO, tags, cookie consent, accessibility, etc. and overall local execution of global processes. Partner with Technology teams on Martech implementation and adoption. Coach/educate marketing teams on best practices to influence digital campaign planning and online experiences. Mine analytics and data sources to continuously enhance our Region/Country user engagement, journeys and conversion including by identifying and implementing A/B tests. Partner with Marketers on monitoring progress against Regional/Country objectives, targets and KPIs, including conversion and lead generation, and drive rmendations for improvement. Help to drive the development of both analytics capabilities and processes, as well as accelerating the use of analytics by Marketers for insights and decision-making. What you need to have: Strong experience in executing and optimising a digital marketing presence that successfully amplified brand, client/prospect engagement and online leads/emerce sales. Hands on experience with enterprise-grade CMS, A/B testing and analytics tools. Experience in international websites management is a plus. Proven digital marketing expertise and knowledge including across website Information Architecture, SEO/SEM, lead nurture, accessibility, user experience and A/B testing, Experience in tracking and measuring performance against set targets /KPIs. Solution-focused delivery with a track record in taking ownership and successfully steering projects forward. Strong attention to detail and problem solving skills to achieve desired results, and a proven ability to flex own style to be both strategic and hands-on when required. Excellent ability to partner with and influence multiple-stakeholders in a dynamic environment with a "can do" mindset to achieve successful business impact and oues. Strong curiosity and creativity with a desire to stay up to date with industry trends andpetitive landscape and apply to CoE initiatives. Excellentmunications skills Relevant qualifications/certifications, 4+ years related experience. About Marsh McLennan: Marsh McLennan (NYSE: MMC) is the world's leading professional services firm in the areas of risk, strategy and people. Thepany's 85,000 colleagues advise clients in 130 countries. With annual revenue of over $20 billion, Marsh McLennan helps clients navigate an increasingly dynamic andplex environment through four market-leading businesses. Marsh provides data-driven risk advisory services and insurance solutions tomercial and consumer clients. Guy Carpenter develops advanced risk, reinsurance and capital strategies that help clients grow profitably and pursue emerging opportunities. Mercer delivers advice and technology-driven solutions that help organizations redefine the world of work, reshape retirement and investment oues, and unlock health and well-being for a changing workforce. Oliver Wyman serves as a critical strategic, economic and brand advisor to private sector andernmental clients. For more information, visit marshmclennan, or follow us on LinkedIn and X. Applications will only be accepted from candidates who have the appropriate approval to work in Australia. Successful applicants will be required toplete a criminal record check prior tomencement of employment. Marsh McLennan ismitted to creating a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age, background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law. Marsh McLennan ismitted to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh McLennan colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one "anchor day" per week on which their full team will be together in person. Note: the changes to our hybrid work policy do not apply to officially designated remote workers and are subject to any works council or local legal requirement. At Marsh we recognise that our people have different priorities andmitments. We are passionate about providing an inclusive workplace that supports all of our employees in managing those priorities, and we celebrate the diversity of all the family groups that make up our extended Marsh family. Marsh is proud to be an accredited Family Friendly Workplace, and a Work 180 endorsed employer. For information on the benefits and policies at Marsh visit work180 and search "Marsh" under endorsed employers. Job ID R_246075