(Ctv) Product Marketing Manager - Smart Tv Advertising

A trailblazer in the digital advertising realm, part of a global conglomerate renowned for its innovative contributions to the Smart TV and advertising industries. By harnessing proprietary insights into real-time TV viewing behaviour, they offer unparalleled brand and content experiences to consumers worldwide. As they continue to forge strategic partnerships across the industry, they are looking for a dynamic individual to contribute to their mission of redefining advertising on a global scale. Key Responsibilities: Lead the assessment of product-market fit for diverse markets within ANZ and Southeast Asia, tailoring products to meet regional needs. Craft and implement robust go-to-market strategies, ensuring the effective positioning, awareness, and adoption of new products. Empower client-facing teams with comprehensive sales collateral, enabling them to pitch products with confidence and clarity. Oversee both global and local product initiatives, driving significant market impact and commercial success. Identify and cultivate industry partnerships to enhance the company's leadership in innovative advertising solutions. Serve as a subject matter expert, deeply understanding the products and capabilities to deliver compelling client presentations. Desired Skills and Attributes: A solid foundation of 8+ years in the media, advertising, or technology sectors, with significant experience in media publishing or agency roles. Expert knowledge of the AdTech/MarTech, CTV/TV, video, and programmatic advertising ecosystems, with a keen understanding of the digital and CTV advertising landscape in Australia. Proven ability in product strategy, positioning, messaging, and development of sales narratives and collateral. Exceptional stakeholder management abilities, capable of fostering strong relationships with Sales and Product teams. Competency in managing complex, multi-stakeholder projects and translating technical product solutions into clear, impactful communications. Independent, proactive approach, comfortable navigating ambiguity and driving initiatives forward. Why Join? This role is a unique opportunity to join a world-class advertising sales organisation that is rapidly expanding its influence across the globe. With a focus on data-driven customer experiences, the position offers the chance to significantly contribute to the innovative journey of a leading digital advertising force. If you are passionate about shaping the future of advertising and thrive in fast-paced, dynamic environments, we encourage you to apply. Apply now and one of the White Bay team will reach out to you very soon. Never miss out on job alerts or interview tips and tricks by following the White Bay LinkedIn page: #J-18808-Ljbffr