Tiktok Live - Senior Strategy Operations Manager - Campaign Platform

TikTok LIVE - Senior Strategy Operations Manager - Campaign Platform

Sydney Regular Operations Job ID: A240235A

Responsibilities

About TikTokTikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.Why Join UsCreation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.Join us.About the teamLivestream Team is committed to creating real-time interactive scenes, As a new form of content, livestream creates value for all parties in the ecology. Livestream provides users with a unique consumption experience and further generalizes content. It is also a new way of employment to provide more direct fan interaction and deepen relationships to authors; It provides healthy and objective revenue to the platform and promotes content exclusivity. It also serves as a "new infrastructure" for the expansion of ecological boundaries.Responsibilities:- Gain a deep understanding of LIVE business, refine the campaign ROI calculation and establish an effective monitoring and evaluation system for identifying, analyzing, and solving potential campaign problems.- Responsible for establishing the campaign strategy system abstract campaign operational methodology based on business goals, improving achievement paths, gameplay, resource matching strategies, and integrating cross-departmental resources, to achieve revenue targets.- Responsible for the operation of LIVE global campaigns, formulate targeted creative campaigns based on platform attributes, complete overall planning and cooperate with XFN teams to conduct the entire plan, review the campaign's effect, and continually optimize campaign methodology.

Qualifications

- Bachelor's degree or above with experience in internet campaign operation/strategy operation and analysis/strategy/business analysis/international product user growth work experience. Experience in LIVE streaming or entertainment products is a plus.- Excellent ability in campaign planning, strong logical thinking and analytical skills, clear campaign thinking, proficient in using prototype tools, good at C-end user understanding and designing effective campaign gameplay.- Excellent data analysis skills, able to identify the reasons behind the data, analyze and summarize the reasons for the changes in the data behind the campaign, have experience with SQL and Python is preferred.- Strong implementation and communication skills, able to collaborate across multiple departments and teams, with excellent project management skills. Experience in team management is a plus.TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.In the spirit of reconciliation, TikTok acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

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