Business Leader - Monetisation

Job Title: Business Leader - Monetisation/AdvertisingAbout ElasticRun Monetisation BusinessElasticRun leverages its extensive network of over 700K+ stores in rural India. We offer various advertising opportunities to the leading FMCG brands through physical assets such as DealerBoards, Smart Boards, Digital Wall Paintings, Danglers/Posters, and CounterTops. Our technology enhances advertising reach by enabling geotagged assets using AI/ML, ensuring traceable asset visibility, and offering QR consumer engagement reporting. With partnerships with leading FMCG brands, our goal is to achieve a 5X growth in revenue.Role ExpectationWe are looking for a Business Leader to sharpen the business model and shape monetization strategies for different platforms with a special focus on digitizing our current B2B Rural Sales MobileApp platform. The leader will work with technology, product team, brands and B2B Rural sales team in enhancing the advertising revenues. He/she will thus; deliver creative marketing solutions, collaborating with leaders and founders.Key Deliverables (What Will You Do)Roadmap Development: