Campaign Manager - Brand & Product Marketing

What does the job entail?The brand and product marketing department is driven towards ensuring HDFC Life is one the most preferred life insurance brands. The team undertakes multiple ATL led campaigns to drive awareness, recall and consideration for brand. The team also develops multiple communication efforts to drive awareness, need and understanding for insurance categories and our products. Roles and Responsibilities:Category Strategy, Campaign Development & Planning:Define and develop the business and marketing objectives and annual strategy for the category managed and design annual marketing calendar for the sameMonitoring and reporting market, competition and consumer behaviour with view to incorporate the same into communication planning and development Maintain / Enhance Brand Awareness and Equity score for the category and hence overall brandEnhance brand differentiator 'Sar Utha Ke Jiyo' through category initiativesDrive visibility and awareness through relevant marketing efforts for key products/new products for the categories managedProvide campaign development support to teams (Product, Channel/ Experiential Marketing, etc)Campaign Implementation:Ensure alignment of creative agency to brand essenceDevelopment and testing of creative, communication concepts and routes Ensuring alignment and relevance of all creative / communication to customer needs Campaign Implementation - Co-ordination with Creative, Media & Online AgenciesEnsuring creative / communication deliver on brand objectivesAdherence to Campaign and Media deadlinesCampaign Execution - Monitoring & Supervision - Quality & AccuracyInnovations on new mediaWork Experience/Qualification:MBA in Marketing/ Communications Experience: 2-5 years, relevant work experience in communications with experience in managing and executing customer centric communication across above the line mediums like TV, Digital, Print, Radio and OOH. PRB